Director, Marketing & Strategic Operations

HMP Global; East Windsor (MA, CT); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading healthcare event and education company seeks a Director of Marketing and Strategic Operations. The role involves developing marketing strategies, enhancing operational efficiencies, and collaborating across departments to achieve organizational goals. Ideal candidates will have a strong marketing background, particularly in healthcare, and a proven track record in strategic execution.

Benefits

Medical

Dental

Vision

Life

401k with discretionary match

Qualifications

• 6–8 years of marketing experience in healthcare or life sciences.
• Proven experience in marketing strategy development and execution.

Responsibilities

• Develop and implement marketing strategies for key events.
• Oversee and improve operational processes for efficiency.
• Manage digital presence and social media strategies.

Skills

Strategic thinking

Problem-solving

Leadership

Digital marketing expertise

Brand management

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Job description

Location : Remote or Hybrid to East Windsor, NJ or Malvern, PA

Salary : Commensurate with experience + eligible for year-end discretionary bonus

Benefits : Medical, Dental, Vision, Life, 401k with discretionary match

HMP is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.

Job Summary : The Director of Marketing and Strategic Operations will drive the development and execution of comprehensive marketing strategies while enhancing operational efficiencies within the market access intelligence division. This role requires a strategic thinker with a strong marketing background and the ability to collaborate across departments to achieve organizational goals.

Brands : This position will support the following brands :

• Drug Channels Institute –
• Clinical Pathways Congress & Cancer Care Business Exchange -
• Pharma Day
• HMP Collective

Key Responsibilities :

• Develop and implement marketing strategies for key events, including Drug Channels Leadership Forum, Clinical Pathways Congress & Cancer Care Business Exchange, and Pharma Day.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts across all brands.
• Oversee and improve operational processes to enhance efficiency and effectiveness.
• Work with shared services teams to streamline workflows and develop formalized process frameworks.
• Lead the execution of marketing campaigns, including digital content and promotional materials.
• Ensure alignment of marketing content with brand messaging and strategic objectives.
• Manage the digital presence and social media strategies for market access brands, focusing on increasing visibility and engagement.
• Elevate brand recognition through strategic content marketing and rebranding initiatives.
• Ensure consistency in brand messaging across all marketing materials.
• Track and analyze marketing performance to assess the effectiveness of strategies and campaigns.
• Prepare comprehensive reports and insights for executive leadership, recommending strategic adjustments as needed.

Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field. 6–8 years of marketing experience, preferably within healthcare, pharmaceutical, or life sciences sectors.
• Proven experience in marketing strategy development and execution, with a focus on operational leadership.
• Strong understanding of digital marketing and social media management, including LinkedIn and YouTube.
• Experience with HubSpot is required.
• Excellent communication and presentation skills; must be able to effectively convey the brand story during senior executive updates.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to collaborate effectively with cross-functional teams.
• Familiarity with project management systems is ideal.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Strong organizational skills and attention to detail.

Core Competencies :

• Strategic thinking and problem-solving
• Leadership and team collaboration
• Operational efficiency and process improvement
• Digital marketing expertise
• Brand management and development

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Director Strategic Marketing • East Windsor, Middlesex County, NJ, United States