Director, Marketing Science & Client Impact

Kantar; Chicago (IL); Hybrid; USD 122,000 - 145,000; Full time

Benefits offered by this job

Medical plans

Health Savings Account/FSA

Dental, Vision and benefits

Wellness Program

401k with match

Tuition Reimbursement, Commuter

Unlimited PTO

Job summary

Kantar is seeking a Director of Marketing Science to lead cross‑channel measurement for our Media Team. You will partner with senior leadership to translate analytics into actionable recommendations that drive media investment decisions and campaign performance across digital, social, TV, and more.

You will own MMM, attribution, experimentation, and insights storytelling, collaborating with strategy, activation, analytics, and client teams to embed measurement in planning and ensure timely,

Qualifications

• 8–12 years of experience in marketing science, marketing analytics, or media measurement (agency or brand‑side).
• Strong working knowledge of cross‑channel media measurement, including attribution, experimentation, and ROI analysis.
• Familiarity with Marketing Mix Modeling concepts and how different measurement approaches complement one another.
• Experience supporting data‑driven media planning and optimization across digital and/or traditional channels.
• Strong analytical skills, including experience with quantitative analysis and data interpretation.
• Ability to translate data into clear, actionable insights for business and client stakeholders.
• Collaborative, team‑oriented mindset with the ability to influence without direct authority.
• Bachelor's degree in a relevant field; advanced degree a plus.

Responsibilities

• Lead cross‑channel media measurement delivery aligned to strategy and objectives.
• Translate measurement frameworks into client‑ready outputs (analyses, dashboards, presentations).
• Support campaigns with ongoing performance analysis and optimization recommendations.
• Apply MMM and attribution to inform media investments and planning workflows.
• Design and execute test‑and‑learn initiatives, lift studies, and incrementality analyses.
• Translate complex analytics into clear, concise insights for stakeholders.

Skills

Cross‑channel measurement

Attribution

Experimentation

Marketing Analytics

Stakeholder collaboration

Education

Bachelor's degree in Statistics/Economics/Marketing

Job description

Kantar is seeking a Director of Marketing Science to lead cross‑channel measurement for our Media Team. You will partner with senior leadership to translate analytics into actionable recommendations that drive media investment decisions and campaign performance across digital, social, TV, and more.

You will own MMM, attribution, experimentation, and insights storytelling, collaborating with strategy, activation, analytics, and client teams to embed measurement in planning and ensure timely,