Director, Marketing Operations, Technology, and Analytics (Remote)

ezCater; Boston (MA); Hybrid; USD 196,000 - 268,000; Full time

Benefits offered by this job

Stock options

401K with ezCater match

Health/dental

Job summary

ezCater is seeking a senior leader to guide our Marketing Operations, Technology & Analytics teams. You will shape the martech stack, governance, and data-driven decision making across demand generation, lifecycle, and partner programs.

Reporting to the VP, Brand & Digital Marketing, you will build a high‑performing multidisciplinary team, drive trusted data, and enable scalable marketing with AI‑driven processes and measurable outcomes.

Qualifications

• Extensive experience leading marketing ops, tech, and analytics teams.
• Proven ability to translate data into actionable recommendations.
• Strong governance and scalable campaign/lifecycle execution.

Responsibilities

• Lead a team across marketing operations, marketing technology, and marketing analytics
• Balance near‑term execution with longer‑term capability building
• Define and evolve operating model, governance, and processes for scalable marketing
• Own martech strategy and roadmap including CRM, CDP, data platforms, and analytics
• Ensure systems/data flow across Salesforce, HubSpot, Iterable, WordPress, and BI tools
• Drive cross‑functional collaboration to build an evolved martech stack
• Evolve marketing web experiences with testing and analytics
• Lead analytics and measurement strategy including attribution and forecasting

Skills

Marketing Operations

Marketing Technology

Marketing Analytics

Team leadership

Data-driven decisions

Tools

Salesforce

HubSpot

Iterable

WordPress

ActionIQ

Google Analytics

BI tools

Job description

ezCater is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by 24/7 service and business-grade reliability. For restaurant partners, ezCater helps grow their business by bringing them new high-value customers and large orders. As Director of Marketing Operations, Technology & Analytics, you will lead the people, processes, systems, and measurement that enable Marketing to execute reliably, scale efficiently, and make data-informed decisions.

Reporting to the VP, Brand & Digital Marketing, you will lead a multidisciplinary team that supports ezCater’s blended B2B and B2C growth model across demand generation, lifecycle, marketplace customer acquisition, and restaurant-partner GTM motions. You will lead and develop a high-performing team and ensure Marketing can move quickly with trusted data, strong governance, and rigorous measurement.

What You'll Do:

• Lead a team across marketing operations, marketing technology, and marketing analytics
• Balance near‑term execution with longer‑term capability building and communicating trade‑offs clearly when priorities change
• Define and evolve the operating model, governance, and cross‑functional processes that enable scalable campaign and lifecycle execution across Marketing
• Own the martech strategy and roadmap, from architecture through day‑to‑day governance, including marketing automation, CRM and audience data, customer data platforms, web content systems, advertising operations, analytics, and workflow tools
• Ensure marketing systems and data flows work together across platforms such as Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies.
• Drive collaboration among Marketing, Sales, Product, and Engineering teams to build an evolved martech stack that helps realize our strategic vision and deliver AI‑driven processes and technology that improve marketing workflows
• Evolve the architecture of our marketing‑owned web experience, ensuring end‑user friendliness and enhanced testing and analytics
• Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis, to improve marketing efficiency and guide investment decisions
• Partner with leaders in Marketing, Finance, Product, and other Analytics teams to translate marketing performance into channel‑ and segment‑level investment decisions, forecasts, and scenarios
• Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis

What You Have:

• 10+ years of experience in Marketing Operations, Technology and Analytics.
• Proven experience leading through managers and developing high‑performing, multidisciplinary teams of operators, technologists, analysts, and data professionals.
• Strong judgment in balancing strategic leadership with enough functional depth to challenge assumptions, coach the team, and drive quality across marketing operations, technology and analytics.
• Demonstrated ability to create clarity, prioritization, and structure in a fast-paced, ambiguous, and frequently changing environment.
• Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and business intelligence tools.
• Deep experience translating marketing data into insights across the full funnel, including acquisition, paid media, SEO/GEO, attribution, and retention; familiarity with both B2C and B2B models preferred.
• Experience implementing, owning, and improving marketing processes and technology across multiple engagement channels, including web, email, SMS, push, mobile, paid media, direct mail, and sales or account‑based motions.
• Experience evolving the infrastructure for successful marketing web content management and landing pages, including personalization, testing and optimization (enterprise Google Analytics implementation experience preferred).
• Experience building or implementing AI enablement programs, including prioritizing use cases, setting practical guardrails, evaluating tools and risks, and helping teams adopt AI responsibly.
• Excellent communication, executive presence, and interpersonal skills, with the ability to translate complex operational, technical, and analytical topics into clear decisions and actions.
• A customer‑and‑partner‑first mindset, strong bias toward outcomes over activity, and a practical approach to testing, learning, iterating, and scaling what works.
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

The national total target

The national total target cash compensation range for this position, including base salary and bonus target, is $195,864-$268,420 annually.* *Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance). ezCater does not sponsor applicants for work visas or legal permanent residence.

What You’ll Get from Us:

• You’ll get a terrifically compelling experience in an innovative, high performing environment.
• You’ll get to work with engaged and passionate colleagues on challenging and impactful projects.
• You have opportunities to grow in your career, and work in a place that values work/life harmony.
• Market competitive salary.
• Stock options that you’ll help make worth a lot.
• 12 paid holidays.
• Flexible PTO.
• 401K with ezCater match.
• Health/dental/FSA.
• Long-term disability insurance.
• Mental health and family planning resources.
• Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office.
• A tremendous amount of responsibility and autonomy.
• Wicked awesome co-workers.
• Employee meal program (and many more goodies) when you’re in our office.
• Knowing that you helped transform the food for work space.

Equal Opportunity and Background Check

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones. Following a conditional offer of employment, ezCater may require a background check. For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.

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