Director, Marketing - Digital Customer Experience

Prologis; Denver (CO); On-site; USD 180,000 - 240,000; Full time

Job summary

Prologis is seeking a Director of Marketing - Digital Customer Experience to lead the global digital customer experience ecosystem with an AI-first transformation mindset. The role sits at the intersection of Marketing, Customer Experience, Technology, Data, and AI, translating priorities into scalable digital capabilities.

The Director will own the vision and roadmap across digital experience platforms, including web, CMS, search, DAM, marketing automation, analytics, personalization, and

Responsibilities

• Define and lead the global Digital Customer Experience strategy with AI-enabled design.
• Reimagine journeys, marketing ops, and content flows with AI-first lens.
• Assess and prioritize AI opportunities across Digital Customer Experience.
• Lead AI-enabled capabilities from discovery to production and measurement.
• Drive adoption of generative and conversational AI to create value.
• Identify AI copilots within CX and marketing, define requirements, partner with AI/engineering.
• Manage platforms as products with roadmaps and stakeholder feedback.
• Modernize web and digital ecosystem for scalability and localization.
• Oversee CMS/DXP, DAM, marketing automation, analytics, tagging, and integrations.
• Use data and AI analytics to improve journeys and decisions.
• Partner to ensure scalable, secure, governed AI solutions.
• Shape enterprise AI patterns with reusable Digital CX capabilities.
• Collaborate with IT and vendor teams on AI platforms and integration patterns.
• Lead vendor/partner relationships.

Skills

AI strategy

Leadership

Digital marketing

Strategy development

Cross-functional

Job description

At Prologis, we don't just lead the industry-we define it with a 1.3 billion square foot portfolio and an annual throughput of approximately $3.2 trillion. We create the intelligent infrastructure that powers global commerce, seamlessly connecting the digital and physical worlds. From agile supply chains to energy solutions, our ecosystems help your business move faster, operate smarter and grow sustainably. With unmatched scale, innovation and expertise, Prologis is a category of one-not just shaping the future of logistics but building what comes next.

Job Title

Director, Marketing - Digital Customer Experience

Company

Prologis

A day in the life

The Director, Marketing - Digital Customer Experience will lead the strategy and evolution of Prologis' global digital customer experience ecosystem with an AI-first transformation mindset. This role sits at the intersection of Marketing, Customer Experience, Technology, Data, and AI, translating business priorities into scalable digital capabilities that improve how customers, prospects, marketers, and internal teams engage with Prologis.

The Director will own the vision and roadmap across digital experience platforms, including web and CMS, property search, digital asset management, marketing automation, analytics, personalization, conversational experiences, and AI-enabled capabilities.

A core expectation of this role is to continually reimagine Digital Customer Experience through AI, automation, and data. The Director will challenge existing customer journeys, content operations, marketing workflows, search experiences, personalization, analytics, and team processes to determine where AI can simplify, automate, augment, or fundamentally redesign the way work gets done and experiences are delivered.

AI should be considered from the outset when defining new digital capabilities rather than added after solutions have been designed.

This leader will translate Prologis' broader enterprise AI strategy into actionable Digital Customer Experience priorities and use cases, while partnering closely with Enterprise AI, Technology, Architecture, Data, Security, Privacy, Legal, and governance teams on shared platforms, standards, and responsible AI practices.

Key responsibilities

• Define and lead the global Digital Customer Experience strategy, roadmap, and priorities with AI, automation, data, and intelligent experiences embedded as foundational design principles.
• Continuously reimagine customer journeys, digital experiences, marketing operations, content workflows, search, personalization, analytics, and employee workflows through an AI-first lens.
• Identify, assess, and prioritize AI and automation opportunities across Digital Customer Experience based on customer and business value, feasibility, data readiness, risk, effort, adoption readiness, and alignment with enterprise strategy.
• Lead AI-enabled Digital Customer Experience capabilities from discovery and experimentation through production, adoption, measurement, and continuous improvement.
• Drive adoption of generative AI, conversational AI, intelligent search, personalization, automation, analytics, copilots, and agentic workflows where they create measurable customer or business value.
• Identify opportunities for AI agents and copilots within Digital Customer Experience and marketing workflows, define the product experience and business requirements, and partner with Enterprise AI and engineering teams on orchestration, tool access, guardrails, monitoring, and deployment.
• Manage digital platforms as products, with clear ownership, measurable outcomes, product roadmaps, continuous improvement, and strong customer and stakeholder feedback loops.
• Lead modernization of the global web and digital experience ecosystem, improving customer experience, marketer autonomy, content reuse, localization, accessibility, performance, scalability, and intelligent automation.
• Oversee the digital marketing technology portfolio, including CMS/DXP, property search, DAM, marketing automation, analytics, consent/tagging, search, personalization, and customer-facing integrations.
• Use data, experimentation, customer insights, and AI-driven analytics to improve digital journeys, engagement, conversion, operational efficiency, and decision-making.
• Partner with Enterprise AI, IT, Enterprise Architecture, Security, Legal, Data, Privacy, Procurement, and Vendor Management to ensure AI-enabled and digital solutions are scalable, secure, governed, responsible, and aligned with enterprise standards.
• Help shape practical enterprise AI patterns by bringing forward Digital Customer Experience requirements, use cases, lessons learned, and reusable capabilities.
• Partner with enterprise technology teams to leverage shared AI platforms, models, knowledge capabilities, agent frameworks, orchestration services, and integration patterns rather than creating duplicative solutions.
• Lead strategic vendor and implementation-partner relationships w