Director Marketing Communications

Vector Laboratories, Inc.; Newark (CA); On-site; USD 180,000 - 200,000; Full time

Job summary

Vector Laboratories, Inc. seeks a Director of Marketing Communications to lead the development and execution of an integrated marketing communications strategy across life science, biopharma, and diagnostics markets, translating scientific priorities into compelling messaging that builds brand equity and drives demand.

Reporting to the VP of Global Marketing, you will build a high-performing team, collaborate with Product & Portfolio Management, Sales, and R&D, and act as a strategic advisor on

Qualifications

• Bachelor's degree in Science, Engineering, or related field; MBA preferred.
• 10+ years of progressive marketing communications experience, including 2+ years in a leadership role.
• Experience in antibody reagents, IHC, spatial biology, pathology, or adjacent life science markets is desired but not required.
• Proven track record building and executing integrated brand and communications strategies that drive measurable commercial results.
• Demonstrated experience partnering with Product Management, Sales, and R&D leaders in a scientific B2B environment.
• Strong people leadership skills, with experience building and developing high-performing marketing teams.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets, agencies, and marketing technology platforms.
• Ability to travel domestically and internationally as needed (approximately 15-20%).

Responsibilities

• Develop and lead Vector Laboratories' integrated marketing communications strategy, including brand positioning, messaging architecture, and content strategy across all product lines and markets.
• Partner with Product & Portfolio Management to plan and execute go-to-market communications for new product launches, ensuring messaging aligns with scientific positioning and commercial priorities.
• Own Vector's brand identity and voice across all channels, including web, digital, social, tradeshow, and print, ensuring consistency and quality across a global, multi-site organization.
• Lead public relations and corporate communications efforts, including press releases, executive visibility, and industry event strategy.
• Build, manage, and mentor a marketing communications team, setting clear goals, providing coaching, and developing talent.
• Partner with Sales leadership to develop sales enablement content, collateral, and campaigns that support pipeline growth and customer engagement.
• Manage the marketing communications budget, agency and vendor relationships, and marketing technology stack to maximize ROI.
• Establish and report on key marketing communications metrics to the executive team, using data to inform strategy and demonstrate business impact.
• Serve as a strategic advisor on brand, reputation, and external communications matters.
• Performs other duties as assigned

Skills

Strategic Marketing

Cross-Functional Leadership

Team Leadership

Data-Driven Marketing

Education

Bachelor's degree in Science, Engineering, or related field

MBA preferred

Job description

The Director, Marketing Communications leads the development and execution of Vector Laboratories' integrated marketing communications strategy, encompassing brand management, digital marketing, content strategy, public relations, and product launch communications. This role partners closely with Product & Portfolio Management, Sales, and R&D to translate scientific and commercial priorities into compelling messaging that builds Vector's brand equity and drives demand across the life science, biopharma, and diagnostics markets. The Director will build and lead a high-performing marketing communications team and serve as a strategic advisor to the executive team on brand positioning and go-to-market communications.

This position reports to the VP, Global Marketing.

Competencies Identified for Success

• Strategic Marketing Leadership: Sets the vision for Vector's brand and go-to-market communications, translating scientific and commercial priorities into a cohesive, multi-year marketing communications strategy that strengthens market position across biopharma, academia, and diagnostics.
• Cross-Functional Partnership: Builds trusted, collaborative relationships with Product & Portfolio Management, Sales, and R&D to ensure messaging and launch communications are technically accurate, commercially relevant, and delivered on time.
• Team Leadership & Development: Builds, coaches, and develops a high-performing marketing communications team, setting clear priorities and creating growth opportunities for direct reports.
• Results-Oriented Execution: Drives measurable outcomes from campaigns and content, using data and market feedback to continuously refine messaging, channel mix, and investment.

Responsibilities

• Develop and lead Vector Laboratories' integrated marketing communications strategy, including brand positioning, messaging architecture, and content strategy across all product lines and markets.
• Partner with Product & Portfolio Management to plan and execute go-to-market communications for new product launches, ensuring messaging aligns with scientific positioning and commercial priorities.
• Own Vector's brand identity and voice across all channels, including web, digital, social, tradeshow, and print, ensuring consistency and quality across a global, multi-site organization.
• Lead public relations and corporate communications efforts, including press releases, executive visibility, and industry event strategy.
• Build, manage, and mentor a marketing communications team, setting clear goals, providing coaching, and developing talent.
• Partner with Sales leadership to develop sales enablement content, collateral, and campaigns that support pipeline growth and customer engagement.
• Manage the marketing communications budget, agency and vendor relationships, and marketing technology stack to maximize ROI.
• Establish and report on key marketing communications metrics to the executive team, using data to inform strategy and demonstrate business impact.
• Serve as a strategic advisor on brand, reputation, and external communications matters.
• Performs other duties as assigned

Job Qualifications

• Bachelor's degree in Science, Engineering, or related field; MBA preferred.
• 10+ years of progressive marketing communications experience, including 2+ years in a leadership role, ideally within life science tools, biopharma, or diagnostics.
• Experience in antibody reagents, IHC, spatial biology, pathology, or adjacent life science markets is desired but not required.
• Proven track record building and executing integrated brand and communications strategies that drive measurable commercial results.
• Demonstrated experience partnering with Product Management, Sales, and R&D leaders in a scientific or technical B2B environment.
• Strong people leadership skills, with experience building and developing high-performing marketing teams.
• Excellent written and verbal communication skills, with the ability to translate complex scientific content into compelling messaging for varied audiences.
• Experience managing marketing budgets, agencies, and marketing technology platforms.
• Ability to travel domestically and internationally as needed (approximately 15-20%).

The anticipated salary range for this position is $180,000–$200,000. The salary offer will depend on multiple factors which may include the successful candidate’s skills, experience, and other qualifications.