Director, Marketing Communications

Meso Scale Diagnostics, LLC.; Rockville (MD); On-site; USD 151,000 - 237,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Paid time off

Job summary

Meso Scale Diagnostics, LLC. in Rockville, MD is seeking a Director of Marketing Communications to lead the MarCom team and drive omnichannel campaigns across product marketing and digital marketing.

The role requires 10+ years in life sciences marketing, 5+ years of management, and experience with Salesforce, Marketo/Pardot, and HubSpot. You will guide brand messaging, thought leadership, and cross-channel content strategy to support growth.

Qualifications

• Bachelor’s degree in life sciences, marketing, or related field required.
• 10+ years of marketing communications in life sciences, diagnostics, biotech, or pharma industries.
• 5+ years of management experience.
• Experience leading brand strategy and messaging for B2B life sciences.
• Experience with Salesforce, Marketo/Pardot, HubSpot or similar platforms.
• Experience managing vendors, budgets, and performance analytics.

Responsibilities

• Partner with Product Marketing and Digital Marketing to drive integrated campaigns.
• Ensure company presence at tradeshows, symposia, and webinars.
• Project manage campaigns and events from planning through execution and follow-up.
• Ensure campaigns are measurable and brand-aligned across channels.
• Own the global content calendar and oversee creation of white papers, blogs, videos, emails, social, infographics, and more.
• Drive SEO content strategies that generate qualified inbound traffic and support lead generation.
• Refine and enforce brand standards across communications.
• Lead and mentor a MarCom team and collaborate with commercial teams.

Skills

Team leadership

Brand messaging

Content marketing

Campaign management

Cross-functional collaboration

Strong communication

Education

Bachelor’s degree in life sciences, marketing, or related field

Tools

Salesforce

Marketo/Pardot

HubSpot

Job description

Locations

Rockville, Maryland
Rockville, MD 20850, USA

Full-Time

Description

POSITION SUMMARY:

The Director, Marketing Communications is responsible for leading the Marketing Communications (MarCom) team that includes content marketing, campaigns and events, and regional marketing. This position partners closely with Product Marketing and Digital Marketing to drive the planning and execution of strategic omnichannel campaigns to meet specific business needs.

DUTIES AND RESPONSIBILITIES:

• Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy;
• Ensure company presence at appropriate tradeshows, symposia, and webinars;
• Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up;
• Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels.

Content Strategy & Execution

• Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more;
• Generate content for diverse channels but not limited to web, email, events, and advertising;
• Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals.

Brand Development

• Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications;
• Serve as brand steward, ensuring consistency across marketing collateral.

Public Relations & Thought Leadership

• Manage media partner relationships to encourage the development of earned media opportunities and representation;
• Cultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposia.

Team Leadership & Cross-Functional Collaboration

• Lead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketing;
• Work closely with Digital Marketing, Product Marketing, and commercial teams to ensure integrated, cross-channel execution;
• Define and track KPIs for MarCom performance: engagement, brand awareness, conversion, and content effectiveness.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in life sciences, marketing, or related field required;
• A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industries.
• A minimum of five years of management experience.
• Demonstrated experience leading brand strategy and messaging development for B2B life science audiences.
• Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms;
• Experience managing vendors, budgets, and performance analytics.

Knowledge, Skills and Abilities:

• Scientific fluency and ability to translate complex concepts into engaging, customer-centric messaging.
• Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.
• A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company.
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.
• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem-solving.
• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
• Excellent written and verbal communication skills
• Ability to travel that can include overnight stays and working outside normal business hours as needed.

PHYSICAL DEMANDS:

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 20% of the time.

WORK ENVIRONMENT:

The position is performed in a traditional office or home office environment. When on travel, variable.

COMPENSATION SUMMARY

The annual base salary for this position ranges from $151,400. to $236,600. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate’s knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.

BENEFITS SUMMARY

At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.

EEO/AA STATEMENT

MSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit here.

Meso Scale Diagnostics uses E-Verify to validate the work eligibility of candidates.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.