Director, Marketing & Business Development-III

Simon Property Group; Brookline (MA); On-site; USD 83,000 - 142,000; Full time

Job summary

The Shops at Chestnut Hill, operated by Simon Property Group, seeks a Director of Marketing and Business Development to lead the overall marketing strategy and revenue generation for mall assets and media opportunities.

The role requires developing retailer programs, coordinating budgets, and driving growth across channels, including social media and events, to maximize EBIDTA and leasing results for the property.

Qualifications

• BA or BS degree with emphasis in sales, marketing, or business.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Superior computer skills and ability to communicate effectively in writing, visually and verbally.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets and media assets.
• Develop and implement retailer intensification strategies and promote platform program opportunities.
• Flawlessly execute national and/or regional SBV programs at the field level.
• Create annual marketing budgets, forecast monthly expenses and maximize marketing dollars via ROI analysis.
• Develop and execute an annual marketing plan to support platform programs and brand messaging.
• Coordinate shopping center visual merchandising, signage and advertising programs.
• Maintain media relations by fielding media calls and preparing responses.
• Drive growth of social media channels and data collection (SMS and Email).
• Participate in Manager on Duty rotation and other management responsibilities.

Skills

Sales/Marketing

Interpersonal skills

Negotiation

Communication

Strategic thinking

Education

BA/BS in Sales/Marketing/Business

Job description

Job Location:

The Shops at Chestnut Hill

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES:

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously

The salary range for this position is $83,117.79 - $142,350.10.Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range. Simon offers a comprehensive benefits package, including, but not limited to, medical, dental, and vision coverage, 401(k), life and AD&D insurance, disability insurance, flexible spending accounts, and paid time off.

This is a bonus-eligible position. Bonus award amounts are determined annually based on factors such as your position, achievement of individual performance goals, company’s overall performance, as well as management’s assessment of your individual performance.

This position may be eligible for a discretionary bonus, which may be awarded at the sole discretion of management based on management’s assessment of your individual performance.