Director, Marketing & Annual Fund - Remote-Eligible

RONALD MCDONALD HOUSE CENTRAL FLORIDA INC; Orlando (FL); On-site; USD 110,000 - 165,000; Full time

Job summary

Ronald McDonald House Central Florida seeks a Director of Marketing & Annual Fund to lead marketing, PR, digital engagement, and donor programs. You will own the Annual Fund strategy, set revenue goals, and drive campaigns from concept through execution, ensuring alignment with organizational priorities and mission impact.

You will manage a small team, collaborate across departments, and oversee budgets, analytics, and vendor relationships to grow awareness and philanthropic support for families

Qualifications

• Bachelor’s degree in marketing, communications, public relations, fundraising, business, digital media, or related field.
• Minimum of 5 years of progressive experience in marketing, communications, public relations, digital fundraising, annual giving, audience development, or related work.
• Demonstrated experience developing and executing integrated multi-channel campaigns with measurable revenue, conversion, engagement, or brand impact.
• Hands-on experience with online fundraising platforms, CMS, email marketing platforms, web analytics, digital advertising, donor databases, and reporting tools; Blackbaud Luminate and Raiser's Edge NXT preferred.

Responsibilities

• Lead integrated marketing, public relations, digital engagement, and audience development strategies with annual plans and campaigns.
• Direct marketing communications, messaging, and public-facing communications.
• Supervise and develop the Marketing & Creative Coordinator; manage budgets, vendors, and contracts.
• Build and manage donor journeys, digital fundraising, and campaign optimization across channels.
• Establish KPIs and report on brand growth, engagement, and revenue performance.

Skills

Leadership

Marketing strategy

Fundraising

Digital fundraising

Analytics

Education

Bachelor’s degree

Advanced degree or cert (preferred)

Tools

Blackbaud Luminate

Raiser’s Edge NXT

CMS

Email marketing platforms

Web analytics

Job description

Ronald McDonald House Central Florida seeks a Director of Marketing & Annual Fund to lead marketing, PR, digital engagement, and donor programs. You will own the Annual Fund strategy, set revenue goals, and drive campaigns from concept through execution, ensuring alignment with organizational priorities and mission impact.

You will manage a small team, collaborate across departments, and oversee budgets, analytics, and vendor relationships to grow awareness and philanthropic support for families