Marketing Lead (Remote) EST or LATAM based only

Embakire Workforce; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the DeFi space is seeking a Marketing Lead to enhance their brand presence and manage marketing strategies. Ideal candidates will have extensive experience in Web3 and proven skills in growth marketing. Responsibilities include building social media presence, conducting partnerships, and tracking marketing metrics.

Benefits

Unlimited Paid Time Off

Competitive salary

Equity

Qualifications

• Deep experience in Web3.
• 2+ years in growth or marketing.
• Strong communication skills.

Responsibilities

• Build and grow brand presence on social media.
• Pitch and manage partnerships with Web3 projects.
• Track and optimize marketing metrics.

Skills

Web3

Growth Marketing

Content Creation

Campaigns

Analytics

Social Media Management

Metrics

Job description

Marketing Lead (Remote) EST or LATAM zones only

Marketing Lead (Remote) EST or LATAM zones only

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This range is provided by Embakire Workforce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $120,000.00/yr

Job Description

Our client is a DeFi strategy layer and user experience platform that makes crypto investing effortless, automated, and accessible to everyone.

We are reimagining how people interact with DeFi. We're building the most user-friendly platform for strategy-driven trading, perpetuals, token discovery, and wallet infrastructure — all on Solana. Think Robinhood x Stripe, rebuilt for crypto-native users and degens.

If you’re passionate about consumer fintech, next-gen UX, and scaling DeFi to the masses—we’d love to connect.

What You'll Do

• Social Presence Build and grow Lume’s presence across X, Telegram, Farcaster, etc. Own the brand voice — smart, meme-savvy, and fast
• Partnerships & Collabs Pitch and close collabs with other Web3 projects and influencers Run co-marketing campaigns, airdrops, and cross-posted content
• Growth Experiments Launch growth loops, referral campaigns, and viral content formats Optimize CAC, retention, and funnel across channels
• Analytics Track metrics like DAUs, social engagement, and ROI on campaigns Adjust fast, double down on what works
  
  

What We’re Looking For

• Deep experience in Web3 (you should already be plugged in)
• 2+ years in growth or marketing, preferably in a startup or crypto project
• Strong communication and outreach skills
• Proven ability to create viral or high-engagement content on X
• Obsessed with metrics, trends, and results
  
  

Bonus Points

• Built a CT/X account to 10K+ followers
• Previously led growth for a DeFi or NFT project
• Comfortable jumping into community chats, AMAs, and spaces
  
  

Leave Policy

• Unlimited Paid Time Off We believe in flexibility and balance. Take the time you need, when you need it — with a strong minimum of 20 days per year encouraged.
  
  

Compensation & Package

Compensation: Competitive salary + 0.25–1% equity

Skills: x,compensation,10k,strategy,content creation,campaigns,growth marketing,collaborations,metrics,analytics,web3,social media management,balance,project,crypto

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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