Director, Marketing

WebMD; Newark (NJ); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan

Life and Disability Insurance

Employee Assistance Program

Commuter and/or Transit Benefits

Job summary

WebMD is seeking a Director of Audience Engagement in Newark, NJ. This role involves developing and executing marketing strategies to boost registrations and engagement for live in-person events, particularly focusing on the oncology space.

The ideal candidate will have over 10 years of experience in events marketing and must possess strong analytical, communication, and project management skills. A BA/BS in marketing is preferred, and proficiency with Salesforce and web analytics is necessary.

This position offers a competitive salary range of $120,000 to $130,000, along with potential discretionary bonuses and comprehensive health benefits.

Qualifications

• 10+ years of events marketing experience in multi-channel marketing.
• Exceptional in-person marketing strategy and campaign management skills.
• Strong ability to represent and communicate data-driven analysis.

Responsibilities

• Create and execute omni-channel marketing strategies for live events.
• Implement and monitor marketing campaigns to meet registration goals.
• Liaison between external and internal stakeholders to create audience plans.
• Adopt and utilize marketing automation tools to optimize campaign performance.
• Provide ongoing reporting and analysis to inform business decisions.

Skills

Event Marketing Experience

Project Management

Communication Skills

Analytical Skills

Leadership

Problem-Solving

Detail-Oriented

Time Management

Education

BA/BS in Marketing

Tools

Salesforce

Adobe Omniture

MS Excel

Tableau

Marketing Automation Tools

PowerPoint

HTML

Job description

Job Summary

As a Director, Audience Engagement for our Live Business Unit, you will be an integral member of the audience engagement team and will be responsible for registrations, engagement metrics, and growth for live in-person attendees. Specifically, you will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for live programs with a concentration within multiple therapeutic areas.

The ideal candidate will bring strong event experience, project management, data management, analytical, communication, leadership, and problem‑solving skills. You must have a proven ability to meet deadlines, while being proactive and detail oriented. You will also need to possess a strong attention to detail, the ability to form effective working relationships with a variety of teams, the skill to think outside the box to interpret and solve complex tasks, and the ability to manage time to work effectively during busy sales cycles.

Responsibilities

• Create and execute omni‑channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization's attendee, registration, and revenue goals and minimums
• Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace
• Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions
• Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
• Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation
• Work closely with teams to coordinate and execute tactics within marketing plans for sold activities. More specifically:
  • Coordinate with the Program Management team to develop timelines for marketing plans
  • Optimize email and e‑newsletter tactics
  • Work with social media specialist(s) to publish social media posts
  • Work with Data Analytics to track program performance – to optimize list targeting/segmentation to improve response rates and overall yield
• Provide ongoing reporting and analysis to inform and support business decisions by:
  • Analyzing response rate trends to inform deployment of outbound e‑mail, onsite tactics, partnerships, and social
  • Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
  • Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders
  • Share channel performance data with internal teams

Requirements

• 10+ years events marketing experience in multi‑channel marketing (required)
• Education: BA/BS in marketing is preferred
• Knowledge of CME landscape as it relates to the Healthcare industry and direct‑to‑physician marketing
• Exceptional in‑person marketing strategy and campaign management skills
• Experience with web analytics including engagement & marketing channel (such as Adobe Omniture)
• Must be proactive and detail‑oriented
• Strong ability to multi‑task in a fast‑paced environment autonomously
• Excellent teamwork, written and verbal communications skills
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data‑driven analysis to various departments
• Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills
• Working knowledge of HTML

Compensation

Comp range: 120,000-130,000. This position is also eligible for a discretionary company bonus, based upon business results.

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full‑time vs. part‑time), work location and length of employment..