Director, Marketing

In-Situ, Inc.; Fort Collins (CO); Presencial; USD 165.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, dental, vision from Day 1

Onboarding and development programs

Global career opportunities

Descripción de la vacante

Ott is seeking a strategic, commercially oriented Director of Marketing to lead a global marketing organization from Fort Collins, CO. The role spans vertical marketing, campaigns, brand, events, digital, and content creation, with clear ownership from insight to execution.

The leader will connect market strategy with disciplined execution, accelerate growth, and strengthen customer engagement across the lifecycle. Travel up to 20% internationally.

Formación

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
• Experience leading and developing a multi-disciplinary marketing team with responsibility for strategy and execution.
• Experience developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
• Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
• Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
• Experience marketing complex products, technology, services, or solutions to professional or technical customers.

Responsabilidades

• Lead, coach, and develop a global marketing team with clear roles and performance expectations.
• Define priority verticals, segments, value propositions, and commercial investments using market insight.
• Translate growth strategy into integrated campaigns, digital programs, events, content, and enablement initiatives.
• Partner with Sales to strengthen lead management, funnel visibility, and accountability for outcomes.
• Establish scalable processes for technical content, messaging, and enablement resources.
• Improve marketing effectiveness through disciplined planning, performance measures, and automation.
• Collaborate with Product Management, Strategy, Service, Operations, and regional teams to align priorities.
• Evaluate marketing investments and allocate resources toward high-growth markets and programs.
• Build strategic marketing, digital, analytical, and leadership capabilities.

Conocimientos

Strategic marketing

People leadership

Campaign management

Digital strategy

Content creation

Educación

Bachelor’s degree in Marketing/Business/Engineering

Descripción del empleo

Imagine yourself… Doing meaningful work that makes an everyday impact on the world around you. Owning your ambition and fueling your career growth. Collaborating with a vibrant, inclusive, global team. It’s possible with a role at Ott, where you’ll have the chance to shape the future of your career—and the future of our planet. At Ott, a Veralto company, you’ll help protect the world’s water resources with trusted, decision-ready intelligence. Join a team delivering decision-ready intelligence that helps customers manage water with clarity and confidence, from one site to global networks. As part of Ott and the broader Veralto network, you’ll do work that matters, helping deliver solutions with real-world impact while building your skills and growing your career. This opening follows the provided

What We offer:

• Day 1 Health, dental, vision and 401(k) with company match!
• Professional onboarding and development opportunities
• Career coaching and opportunities to grow across a global organization
• The opportunity to shape a global marketing organization and influence Ott’s growth strategy
• A collaborative environment where Marketing partners closely with Commercial, Product, Strategy, Service, and regional teams
• Meaningful work supporting water monitoring, environmental protection, and the sustainable management of vital resources

About the Role

Ott is seeking a strategic, commercially oriented, and people-focused Director of Marketing to lead an integrated global marketing organization spanning vertical marketing, campaign management, brand strategy, global events, digital strategy, marketing operations, and technical content creating clear ownership from market insight and value proposition development through campaign activation, digital engagement, content delivery, lead generation, and performance management. This leader will be responsible for connecting market-back strategy with disciplined execution to accelerate growth, strengthen customer engagement, and improve marketing effectiveness across the customer lifecycle. This role is ideal for a leader who combines strategic marketing judgment, operational discipline, digital fluency, talent development, and the ability to lead change across a global, matrixed organization.

Travel: Up to 20% internationally

Location: Onsite - Fort Collins, CO

In this role, a typical day will look like:

• Lead, coach, and develop a global marketing team while establishing clear roles, decision rights, priorities, operating rhythms, and performance expectations.
• Use customer insight, market intelligence, and competitive analysis to define priority verticals, customer segments, value propositions, portfolio opportunities, and commercial investments.
• Translate growth strategy into integrated campaigns, digital programs, events, content, and sales-enablement initiatives that improve customer engagement, lead generation, conversion, and pipeline growth.
• Partner with Sales and Commercial Operations to strengthen lead management, funnel visibility, performance reporting, and accountability for commercial outcomes.
• Establish standards and scalable processes for accurate, customer-focused technical content, messaging, proof points, and enablement resources.
• Improve marketing effectiveness through disciplined planning, meaningful performance measures, technology adoption, automation, and continuous improvement.
• Work across Product Management, Strategy, Service, Operations, and regional commercial teams to align priorities, represent customer needs, and accelerate execution.
• Evaluate marketing investments and direct resources toward the markets, programs, and customer experiences with the greatest growth potential.
• Build the organization’s strategic marketing, digital, analytical, and commercial capabilities while developing future leaders.

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
• Experience leading and developing a multi-disciplinary marketing team with responsibility for strategy and execution.
• Demonstrated success developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
• Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
• Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
• Experience marketing complex products, technology, services, or solutions to professional or technical customers.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. The compensation range for this role is $165,000 - $185,000 USD per year. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

• paid time off
• medical/dental/vision insurance
• 401(k) to eligible employees

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Please contact us at [e-mail] to request accommodation.