Associate Director, Beef Monitoring Marketing

MSD; Lenexa (KS); On-site; USD 142,000 - 224,000; Full time

Job summary

MSD in Lenexa, KS seeks a results-driven marketer to develop and execute strategies that drive sales and market share for Sensehub beef tech in the US. The role requires collaboration with sales, R&D, and operations, plus a focus on customer experience across channels.

The ideal candidate has a strong track record in integrated marketing, omni-channel campaigns, and CRM-driven customer relationships, with 8+ years of relevant experience and willingness to travel up to 50%.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience translating customer insights into strategy.
• Ability to travel up to 50% of the time.

Responsibilities

• Develop and implement marketing strategies to grow sales and market share.
• Collaborate with sales to identify market opportunities and drive growth.
• Improve end-to-end customer experience across channels.
• Oversee lifecycle management and new product introductions.
• Partner with pricing to optimize revenue and profitability.
• Measure KPI-driven performance and report outcomes.

Skills

Adaptability

Brand Management

Cross-functional Leadership

Customer Insights

Digital Consumer Engagement

Digital Marketing

Market Research

Market Segmentation

Omnichannel Marketing

Product Launches

Product Management

Strategic Planning

Education

Bachelor's degree in marketing, business administration, animal science or related field

Master's Degree in Business Administration or Ag Business

Tools

CRM platforms

Job description

Job Description

We are seeking a talented and results-driven Marketer to join our team. In this role, you will be responsible for developing and implementing strategies to achieve short-term business objectives and enhance our customers' experience across multiple channels and touchpoints, while also identifying and improving operational processes to ensure efficiency and effectiveness. Your primary goal will be to ensure sales and market share growth of the Sensehub brand in the US cattle technology business. The ideal candidate will have a strong understanding of consumer marketing, strong business results, strategic thinking skills, excellent communication skills, and a passion for delivering success.

Primary Responsibilities

• Manage the Sensehub Beef technologies including developing short and longer-term strategies that grow sales and market share in key segments.
• Understand customer needs for cattle behavior and health monitoring technologies and identify market opportunities by partnering with sales teams to drive growth.
• Evaluate and improve the end-to-end customer experience with a focus on creating a competitive advantage which drives market share growth.
• Collaborate across functions in the U.S. and globally as needed.
• Ensure strong execution of marketing tactics through relevant channels such as field sales, distribution network, infrastructure solutions, and customer service.
• Manage both external and internal agency relationships and processes for promotional material review and approval.
• Oversee Lifecycle Management projects including new product introductions as well as portfolio rationalization activities, collaborating with global R&D, manufacturing and operations as needed.
• Partner with pricing team to set price, optimize and evolve as needed to drive financial objectives.
• Review special customer pricing requests.
• Collaborate with cross-functional teams, both U.S. and global marketing, to identify customer touchpoints and implement integrated strategies to ensure customer satisfaction.
• Analyze customer insights to identify pain points, preferences, and opportunities for revolutionizing the customer experience.
• Partner with manufacturing, customer service and global teams to ensure accurate forecasting and product availability.
• Collaborate with the marketing team to align customer experience initiatives with overall marketing strategies and campaigns.
• Measure and report on the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to the management team.

Qualifications, Skills and Experience

• Bachelor's degree in marketing, business administration, animal science or a related field.
• 8+ years previous marketing or relevant experience.
• Ability to travel up to 50% of the time.
• Demonstrated skills in developing and implementing marketing plans.
• Strong knowledge of integrated marketing strategies, omni-channel marketing, and customer relationship management (CRM) platforms.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and organizational levels.
• Demonstrated excellence in project management and effectively managing multiple projects and priorities.
• A passion for delivering exceptional customer experiences and a customer-centric mindset.
• Strong analytical and problem-solving skills, with attention to detail.

Preferred Skills and Experience

• Master's Degree in Business Administration, Ag Business or other similar degrees.
• Extensive knowledge of the U.S. beef and dairy industries.
• Cattle technology sales or product management experience.
• Experience in managing new product launches.
• Proven experience in customer experience operations and/or marketing, customer journey mapping, or a similar role.

Preferred Competencies

• Strategic marketing
• New product planning
• Brand management
• Customer and market insights
• Business & Financial Acumen
• Working Across Boundaries
• Strategic Thinking
• Project Management
• Productive Communication
• Problem Solving

Required Skills

• Adaptability
• Brand Management
• Cross-functional Leadership
• Customer Insights
• Digital Consumer Engagement
• Digital Marketing
• Market Research
• Market Segmentation
• Omnichannel Marketing
• Product Launches
• Product Management
• Strategic Planning

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.

As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

The primary location for this posting is: USA - Kansas - Lenexa

Where required by law, the compensation range for this role is provided below. The salary range for the primary location of this role is: $142,400.00 - $224,100.00 This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location. Additional location(s) Compensation Information: San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Employee Status: Regular