Director, Product Marketing

NeoGenomics Laboratories; Fort Myers (FL); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Tuition reimbursement

401k match

Employee Stock Purchase Program

Paid time off

Job summary

NeoGenomics is seeking a Director, Product Marketing to develop and execute portfolio-wide strategies across Solid Tumor, Heme, MRD, and future offerings. You will partner with Product Management and Commercial Launch Excellence to drive adoption and lifecycle management.

This role leads a team, sets priorities across multiple product lines, defines KPIs, and ensures alignment with brand and digital resources. A strong track record in healthcare product marketing and budget ownership is required.

Qualifications

• Bachelor's Degree required; Master's preferred.
• 10+ years in healthcare product marketing with oncology exposure.
• 5+ years of people leadership experience.
• Experience owning a departmental budget, including AOP planning and in-year spend management.
• Strong track record of influencing product roadmap and strategy decisions through partnership.

Responsibilities

• Lead portfolio marketing strategy across Solid Tumor, Heme, MRD, and future additions.
• Define strategy to protect current share, grow it, and expand total market opportunity.
• Set clear priorities for where to invest time and budget to move the needle.
• Define and track KPIs to measure portfolio performance and adjust strategy.

Skills

Product marketing

Strategy leadership

Budget management

Cross-functional collaboration

Voice-of-customer

Education

Bachelor's Degree

Master's degree preferred

Job description

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking fora Director, Product Marketing who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics: As an employer, we promise to provide you with a purpose-driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary:

The Director, Product Marketing is responsible for developing and executing portfolio-wide product marketing strategies across NeoGenomics' diagnostic and testing solutions throughout the entire product lifecycle, including Solid Tumor, Heme, MRD, and future offerings. This role partners closely with Product Management on portfolio strategy and roadmap development, and with Commercial Launch Excellence to ensure cross-functional readiness and successful product commercialization.

The Director is responsible for driving market adoption, protecting and growing market share, and identifying opportunities to expand market demand across the portfolio. This role leads strategic positioning, commercialization planning, and lifecycle management efforts, ensuring each product portfolio delivers sustained growth, competitive differentiation, and measurable business impact.

Core Responsibilities:

• Ownproduct marketing strategy and positioning for the full portfolio, Solid Tumor, Heme, MRD, and future additions, across the full product lifecycle
• For each product and portfolio, define the strategy to protect current share, grow it, and expand the total market opportunity
• Given the breadth of the portfolio, set clear priorities for where the team invests time and budget, deliberately choosing what not to pursuetofocus on what will move the needle most
• Define and track the KPIs that measure whether eachportfolio'sprotect, grow, and expand strategy isworking, adjusting strategy and resourcing based on what the data shows
• Partner with Product Management on portfolio strategy and roadmap, ensuring product marketing priorities inform and are informed bywhat'sbeing built
• Partner with Commercial Launch Excellence on cross-functional launch process and readiness, ensuring Marketing delivers its part on time and to standard
• Collect voice-of-customerinsightsat the product level, personally and through the team, informing both portfolio strategy and Product Management's roadmap
• Lead and develop the portfolio marketing team (Solid Tumor, Heme, MRD Managers), setting priorities and connecting individual portfolio strategies into one coherent product marketing function
• Own competitive intelligence at the product level personally and ensureit'sbuilt into each portfolio manager's ongoing responsibilities, distinct from audience-level competitive intelligence owned by Commercial Marketing
• Partner with the Director, Market Presence and Influence and the Director, Marketing Operations to align brand, content, and digital support with portfolio priorities, ensuring portfolio managers connect directly with Digital, Content, andSocialresources on individual project execution
• Serve as the connective interface handing off product positioning and messaging to Commercial Marketing for audience-specific activation

Education and Experience

• Bachelor's Degree required, Master's preferred
• 10+ years of progressiveproduct marketing experience in healthcare, life sciences, or diagnostics, includingdirectoncology portfolio exposure with 5+ yearsof peopleleadership experience
• Demonstrated experience owning a departmental budget, including AOP planning and in-year spend management
• Demonstrated experiencesetting strategy and prioritization across a broad, multi-product portfolio, comfortable deciding what not to pursuein order tofocus resources
• Strongtrack recordof influencing product roadmap and strategy decisions through partnership and shared accountability, rather than pure downstream execution
• Experience working within a structured cross-functional launch process (similar toCommercial Launch Excellence), ensuring Marketing's deliverables are strategically aligned and delivered on time
• Comfortable defining and tracking KPIs, using performance data to adjust strategy and resourcing
• Track recordof leading and developing a team, setting priorities across genuinely different productlinesand connecting them into one coherent function
• Experience collecting and applying voice-of-customer insights to inform strategy
• Diagnostics, healthcare services, or other regulated-industry experience advantageous

Travel: 30% overnight

Yes

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