Marketing Manager, MRD

NeoGenomics; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

HMO/PPO options

401k match

Employee Stock Purchase Program

Tuition reimbursement

Leadership development

Paid time off 16 days plus holidays

Wellness programs

Employee resource groups

Job summary

NeoGenomics is seeking a Marketing Manager, MRD to drive the MRD portfolio marketing strategy within a rapidly evolving diagnostic space. You will translate portfolio priorities into positioning, messaging, and go-to-market plans, partnering with the Director of Product Marketing to shape strategy for an emerging category.

You will build market awareness, support adoption, and help NeoGenomics become a leader in MRD by delivering core content, defining objectives, and managing launches across

Qualifications

• Bachelor's degree required; Master’s preferred.
• 8+ years progressive product marketing in healthcare, life sciences, or diagnostics.
• Experience shaping strategic input for a portfolio while executing the plan.
• Defining a clear, defensible market position using VOC and CI.
• Experience managing a product through its lifecycle, from launch to maturity.

Responsibilities

• Shape MRD strategy with Director to align with portfolio goals.
• Identify high-opportunity MRD patient populations and indications.
• Define a clear MRD position using VOC data and competitive intelligence.
• Educate market on MRD category and translate science into content.
• Set objectives and KPIs across MRD marketing initiatives.
• Execute MRD marketing across lifecycle from launch to maturity.
• Write and produce core MRD marketing content with Digital, Content, and Creative teams.
• Track competitive intelligence and feed portfolio roadmap.

Skills

MRD strategy

VOC analysis

Competitive intelligence

Content creation

Cross-functional partnership

Budget management

Lifecycle marketing

Education

Bachelor's Degree

Master's Degree

Job description

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking for a Marketing Manager, MRD who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:

As an employer, we promise to provide you with a purpose-driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary:

The Marketing Manager, MRD is responsible for developing and executing marketing strategies for NeoGenomics' Minimal Residual Disease (MRD) portfolio, a rapidly evolving and clinically complex area of the business. This role translates portfolio-level priorities into targeted positioning, messaging, go-to-market plans, and launch readiness activities that support market adoption and commercial success. Partnering closely with the Director, Product Marketing, the Marketing Manager helps shape strategy for an emerging category while driving hands-on execution to build market awareness, strengthen customer confidence, and establish NeoGenomics as a leader in the MRD space.

Core Responsibilities

• ShapeMRDstrategy in partnership with the Director, ensuring product-level priorities ladder up to and inform the broader portfolio framework
• Identifythe highest-opportunity areas withinMRD’s patient populations, indications, and clinical use cases, informing where winnable position and go-to-market investment should concentrate
• Define a clear winnable position forMRD, informed by VOC, competitive intelligence, and portfolioexpertise, and ensureit’sconsistently reflected in positioning, messaging, and content
• Educate the market on MRD as a category, not justNeoGenomics’ specific offering, partnering with the Content and Thought Leadership Manager to translate emerging science into content that builds broader category understanding
• Set clearobjectivesand KPIs acrossMRDmarketinginitiatives, tracking performance to ensure the work is having its intended impact
• Executemarketing acrossMRD’s full lifecycle, from launch through market maturity, protecting, growing, and expanding share asappropriate toeach stage, partnering with Commercial Launch Excellence on launch-specific readiness
• Write and produce coreMRDmarketing content and materials directly, partnering with Digital, Content, and Creative resources for broader execution needs
• Collect voice-of-customer insights forMRD, feeding both portfolio strategy and roadmap conversations with Product Management
• Track competitive intelligence specific toMRD, feeding the Director’s portfolio-wide competitive picture
• Build the AOP budget request for MRD based on the strategic plan, then manage and reallocate spend within the approved allocation based on performance
• Partner with the Oncology, Pathology, and Pharma Commercial Marketing Directors to ensure MRD’s product story translates into audience-specific narratives

Education and Experience

• Bachelor’s Degree required, Master’s preferred
• 8+ years ofprogressive product marketing experience in healthcare, life sciences, or diagnostics
• Comfortable shaping strategic input for a portfolio while also executing the resulting plan personally
• Track recordofdefining a clear, defensible market position for a product or product family, translating VOC and competitive intelligence into strategy
• Comfortable settingobjectivesand KPIs, and using performance data to adjust course
• Experience managing a product through its full lifecycle, from launch through market maturity
• Strong writer, comfortable producing core content while directing supporting execution through Digital, Content, and Creative partners
• Experience with voice-of-customer collection and applying insights to strategy
• Comfortable managing a budget, trackingspendand reallocating based on performance
• Experience or strong comfortoperatingin an emerging, still-developing category, comfortable building market understanding rather than working on an established one

Travel:

30% overnight