Director, Market Analytics - Las Vegas, NV

IGT; Las Vegas (NV); Presencial; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Discretionary bonus opportunities

Comprehensive health, dental, and vis​

401(k) with company contributions

Tuition reimbursement

Descripción de la vacante

IGT in Las Vegas is seeking a Director, Market Analytics to lead our market intelligence function, delivering research and insights that shape product innovation, marketing strategy, and business growth.

You’ll oversee customer and player research, evaluate new markets, analyze competitive trends, and measure marketing ROI, translating findings into actionable recommendations for executives and cross‑functional teams.

Formación

• Bachelor’s degree in Market Research, Marketing, Statistics, Economics, Business, or related field.
• 10+ years in market research, analytics, or competitive intelligence, including at least 3 years leading teams.
• Experience designing customer research programs such as NPS, satisfaction, and brand tracking.
• Experience with competitive intelligence and market opportunity assessments for strategic planning.
• Strong understanding of marketing performance measurement, ROI analysis, and campaign attribution.
• Advanced analytical skills with tools like Qualtrics, SPSS, Python, or R.
• Excellent communication and storytelling with executives; leadership of multiple initiatives.

Responsabilidades

• Lead customer and player research initiatives including NPS, satisfaction, and brand tracking.
• Analyze emerging markets: size, growth, regulatory environments, and behavior.
• Monitor the competitive landscape and identify trends, opportunities, threats.
• Measure ROI and channel performance across campaigns and programs.
• Translate findings into executive presentations and strategic recommendations.
• Build and mentor a high‑performing Market Analytics team; set standards.
• Partner with Marketing, Product, Sales, and Finance for forecasting and GTM alignment.
• Manage relationships with external research vendors for high‑quality outputs.
• Stay current on methodologies and trends in gaming and consumer markets.

Conocimientos

Market analytics

NPS programs

Brand tracking

Competitive intelligence

ROI analysis

Python

R

Qualtrics

SPSS

Executive storytelling

Team leadership

Vendor management

Educación

Bachelor's degree

Master's degree

Herramientas

Qualtrics

SPSS

Python

R

Descripción del empleo

IGT, where innovation meets entertainment on a global scale! From the casino floor to your mobile screen, we deliver thrilling, responsible, and unforgettable gaming experiences—powered by world‑class content, strong technical and commercial capabilities and nurtured by a culture of collaboration, accountability, and ownership.

Whether it’s spinning reels, placing bets, or enabling secure payments, we turn innovation into impact through disciplined execution and long‑term value creation. With a team of over 6,000 employees across 30+ countries and products delivered in more than 100 jurisdictions worldwide, we operate at scale while staying closely connected to costumers we serve. If you’re ready to bring your talent to a team shaping the future of entertainment, your next big move starts here - www.igt.com .

Overview

Are you passionate about turning data into strategy? As the Director, Market Analytics, you will lead IGT's market intelligence function, delivering research and insights that shape product innovation, marketing strategy, and business growth.

You’ll oversee customer and player research programs, evaluate new market opportunities, analyze competitive trends, and measure marketing effectiveness. Working closely with executive leadership and cross-functional teams, you’ll transform complex market data into actionable recommendations that drive business decisions.

What You’ll Do

• Lead customer and player research initiatives, including Net Promoter Score (NPS), customer satisfaction, and brand tracking programs.
• Conduct in-depth analyses of new and emerging markets, evaluating market size, growth potential, regulatory environments, and customer behavior to support expansion strategies.
• Monitor the competitive landscape, identifying industry trends, opportunities, and potential threats.
• Measure and optimize marketing return on investment (ROI) by evaluating campaign and channel performance.
• Translate research findings into executive‑level presentations and strategic recommendations that influence product, marketing, and business decisions.
• Build, mentor, and lead a high‑performing Market Analytics team while establishing research standards and best practices.
• Partner with Marketing, Product, Sales, and Finance to align market insights with forecasting, planning, and go‑to‑market strategies.
• Manage relationships with external research vendors and panel providers to ensure high‑quality, cost‑effective research.
• Stay current on emerging research methodologies, analytics tools, and trends within the gaming and consumer markets.

What We’re Looking For

• Bachelor’s degree in Market Research, Marketing, Statistics, Economics, Business, or a related field.
• 10+ years of experience in market research, market analytics, or competitive intelligence, including at least 3 years leading teams.
• Demonstrated experience designing and managing customer research programs such as NPS, satisfaction, and brand tracking studies.
• Experience conducting competitive intelligence and market opportunity assessments to support strategic planning and expansion.
• Strong understanding of marketing performance measurement, ROI analysis, and campaign attribution.
• Advanced analytical skills with experience using research and statistical tools such as Qualtrics, SPSS, Python, or R.
• Excellent communication and storytelling skills with the ability to present complex insights to executive leadership.
• Proven leadership experience with the ability to manage multiple high‑impact research initiatives simultaneously.
• Experience managing external research agencies and vendor partnerships.
• Master’s degree, professional market research certification, and/or gaming industry experience are considered a plus.

Keys to Success

• Strategic thinker who connects market intelligence to business growth.
• Strong leadership skills with a passion for developing high‑performing teams.
• Exceptional analytical and problem‑solving abilities.
• Ability to transform complex research into clear, actionable business recommendations.
• Excellent collaboration and stakeholder management across multiple business functions.
• Customer‑focused mindset with a deep understanding of consumer behavior and market dynamics.
• Highly organized with the ability to manage multiple priorities in a fast‑paced environment.
• Curious, innovative, and committed to continuously improving research methodologies and analytics capabilities.

Our Total Rewards program is designed to support your success, both professionally and personally, and may include:

• Discretionary bonus opportunities
• Comprehensive health, dental, and vision coverage
• Paid time off and wellness programs
• Tuition reimbursement
• 401(k) with company contributions
• Additional benefits including disability coverage and identity protection

IGT is committed to fostering a diverse, equitable, and inclusive workplace that reflects the global communities and customers we serve. We strive to create an environment where all employees feel valued, respected, and empowered.

IGT is an equal opportunity employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion or belief, sex, sexual orientation, gender identity, age, national origin, disability, or any other characteristic protected by applicable law. This commitment applies to all employment practices, including recruitment, hiring, promotion, compensation, benefits, training, and termination.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.