Director, Loyalty & Growth Programs

Rue Gilt Groupe; Boston (MA); Hybrid; USD 180,000 - 200,000; Full time

Job summary

Rue Gilt Groupe is seeking a Director of Loyalty Programs to lead Rue365 and Gilt Unlimited Annual programs, driving growth by connecting world-class brands with shoppers. This role sits on the Marketing team and requires building a top-tier loyalty experience across merchandising, tech, and creative teams.

You will own the loyalty strategy, lead a cross-functional engine, and mentor a high-performing team while leveraging data and AI to maximize member engagement and profitable growth.

Qualifications

• Strategic thinking with a 12-month+ horizon and action-oriented, test-and-learn approach.
• Track record of leading high-performing teams and developing people to reach potential.
• Strong analytic acumen and ability to define complex problems with analytics partners.

Responsibilities

• Drive the Loyalty Strategy P&L and set annual plans for growth.
• Mobilize cross-functional teams across merchandising, tech and creative to maximize membership growth and retention.
• Own the lifecycle for new features and strategies using customer insights and AI to build superior loyalty.
• Lead analytics agenda and prioritize builds that drive incremental profit and loyalty metrics (NPS).
• Build and mentor a high-performing team and partner with leadership to align loyalty objectives.

Skills

Strategic Thinker

People Leader

Analytical Mindset

Education

BA/BS in Marketing/Economics/Mathematics

MBA preferred

Job description

Rue Gilt Groupe is seeking a Director of Loyalty Programs to lead Rue365 and Gilt Unlimited Annual programs, driving growth by connecting world-class brands with shoppers. This role sits on the Marketing team and requires building a top-tier loyalty experience across merchandising, tech, and creative teams.

You will own the loyalty strategy, lead a cross-functional engine, and mentor a high-performing team while leveraging data and AI to maximize member engagement and profitable growth.