Director, Local Broadcast Strategy & Insights

Known Global LLC; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Generous medical plan

Paid parental leave

Job summary

Known, a data science firm and creative agency, seeks a Director, Direct I/O to own the local broadcast investment practice and partner with a team of analysts, data scientists, and software engineers. You will lead the strategy, negotiations, and analytical modeling for broadcast planning across markets.

You will mentor buyers, manage key relationships, and set standards for estimation and QA while collaborating with technology to drive predictive insights.

Qualifications

• 10+ years in local broadcast buying, including leadership experience.
• Deep command of local broadcast landscape and negotiation leverage.
• Expert-level Mediaocean Spectra/Prisma skills.
• A track record of negotiated outcomes with measurable impact.
• Fluency in TV/radio concepts; able to justify recommendations.
• Ability to translate analytics into media buys and explain to clients.
• Advanced Excel and self-built modeling ability.
• Strong quantitative and strategic thinking for complex problems.
• Comfort managing senior client relationships.
• Experience with predictive analytics or data science is a plus.

Responsibilities

• Own local broadcast investment strategy across markets and station groups.
• Lead negotiations with stations and rep firms using Known's scale.
• Ensure accuracy of estimates and posts; diagnose underdelivery and optimize.
• Act as the senior broadcast voice in client conversations and defend recommendations.
• Collaborate with data scientists and engineers to infuse modeling into planning.
• Define standards for estimating methodology, QA, and reconciliation.
• Mentor buyers; sharpen negotiation instincts and build bench.
• Manage station and rep relationships as an ongoing portfolio.

Skills

Broadcast buying

Local market knowledge

Negotiation leadership

Data-driven decision making

Advanced Excel

Mediamath/analytics

Storytelling for clients

Senior client relationship management

Predictive analytics exposure

Team mentorship

Tools

Mediaocean Spectra

Mediaocean Prisma

Job description

Known, a data science firm and creative agency, seeks a Director, Direct I/O to own the local broadcast investment practice and partner with a team of analysts, data scientists, and software engineers. You will lead the strategy, negotiations, and analytical modeling for broadcast planning across markets.

You will mentor buyers, manage key relationships, and set standards for estimation and QA while collaborating with technology to drive predictive insights.