Director, Lifecycle Marketing

OneImaging; United States; On-site; USD 130,000 - 250,000; Full time

Job summary

OneImaging is seeking a Director of Lifecycle Marketing to enhance member engagement in healthcare. In this role, the candidate will oversee the entire communication process from booking to exam completion, ensuring a smooth member experience through strategic messaging and data-driven decision-making. The ideal candidate will have a proven track record in lifecycle marketing, demonstrating strong analytical capabilities and expertise in multichannel communication.

Benefits

Competitive salary and bonus structure

Comprehensive health, dental, and vision insurance

Flexible work schedule and remote work options

Opportunities for professional development

Qualifications

• 8+ years in lifecycle, CRM, or member engagement marketing.
• Experience with complex transactional flows.
• Hands-on ability with marketing tools.

Responsibilities

• Lead strategy for post-order communications.
• Optimize communication flows for member journey.
• Track and report on funnel performance.

Skills

Lifecycle marketing

CRM

Member engagement

Data analysis

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Iterable

Salesforce Marketing Cloud

Braze

Job description

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Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierges approach and a premium-quality radiology network of over 4,000 vetted providers across 48 states, which also reduces imaging costs by 60-80%. Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.

We're looking for a Director of Lifecycle Marketing to own the end-to-end member journey from the moment a radiology exam is initiated to the moment it's completed. You'll work closely with our Care Navigation team and Product team to deliver personalized, timely, and effective communications that help members book, prepare for, and complete their exams—all while delivering a world-class member experience. This role is ideal for a strategic and hands-on lifecycle leader who has experience driving conversions and satisfaction in complex transactional flows (OpenTable, Expedia, etc).

Requirements


Responsibilities:

• Lead strategy and execution for all post-order communications to guide members through booking, attending, and completing their imaging exam
• Map, build, and optimize communication flows across email, SMS, and phone that support each stage of the member journey—from order intake to appointment confirmation to exam follow-up
• Use Iterable and internal data signals to create automated, event-triggered messages that reach members with the right message at the right time
• Apply generative AI tools to draft and iterate on messaging variations, accelerate creative testing, and personalize copy at scale across different member cohorts
• Partner with Product and Care Navigation to align communication with service delivery, ensuring messaging is accurate, empathetic, and effective
• Track and report on funnel performance and retention (order → intake → appointment → exam) and design interventions for off-track members to improve throughput
• Use AI-enabled insights and predictive signals to design targeted outreach for members at risk of churn or appointment no-show
• Continuously A/B test new strategies, messages, sequences, and timing to improve open rates, engagement, and conversion
• Establish scalable lifecycle frameworks and reusable templates to support future growth across new customers, populations, and exam types
• Ensure all communications reinforce trust, reduce friction, and deliver clarity and confidence throughout the care journey
  
  
  

Qualifications:

• 8+ years of experience in lifecycle, CRM, or member engagement marketing, ideally in B2C or B2B2C settings with complex transactional flows (e.g., healthcare, travel, dining, logistics)
• Proven success owning and optimizing multichannel marketing journeys that drive high conversion and satisfaction rates
• Hands-on experience with marketing automation tools (e.g., Iterable, Braze, Salesforce Marketing Cloud) and comfortable building journeys, triggers, and segmentation logic
• Strong data and testing acumen—able to build, measure, and iterate quickly using clear performance metrics
• Comfortable working cross-functionally with product, operations, and service teams to ensure communication aligns with experience delivery
• Deep empathy for users and a passion for reducing friction in the customer journey
• Excellent communication skills, both written and verbal—able to craft clear, compelling messages and collaborate effectively across teams
• Experience in regulated or service-sensitive industries a plus (e.g., healthcare, insurance, fintech, education)
  
  
  

Benefits

Competitive salary and bonus structure:

• Comprehensive health, dental, and vision insurance
• Flexible work schedule and remote work options
• Opportunities for professional development and career growth
  
  

OneImaging is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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