Director, Lifecycle Growth & Retention

Brick

Chicago (IL)

Hybrid

USD 170,000 - 200,000

Full time

8 days ago

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Job summary

Brick is seeking a Director, Lifecycle and Retention to own and optimize its lifecycle strategy across email, SMS, and other owned channels. You will lead audiences, campaigns, and analytics to drive engagement, repeat purchases, and higher LTV, partnering with product, growth, and ecommerce teams.

The role blends strategy with hands-on execution, including managing flows, testing experiences, and guiding offshore agencies.

Qualifications

6+ years in lifecycle marketing, CRM, retention, or related roles in ecommerce or high-growth startups.
Proven ability to own a retention and lifecycle strategy from 0 to 1.
Hands-on experience with Klaviyo; Shopify experience is a plus.
Strong project management, with experience managing agencies or offshore teams.

Responsibilities

Lead lifecycle and retention strategy across email, SMS, and owned channels to drive LTV.
Build and optimize journeys from purchase to win-back and cross-sell.
Own analytics stack, leveraging AI and data to improve scale and precision.
Grow high-quality audiences via onsite capture and experimentation.
Create an experimentation roadmap across creatives, audiences, and journeys.
Collaborate with Product, Growth, Ecommerce, Creative, and CX to improve the journey.
Translate strategy into campaigns with briefs and on-brand experiences.
Ensure analytics tooling is reliable and tracks key retention KPIs.
Oversee lifecycle calendar and offshore agency partnerships.