Director, Lifecycle & Retention

Brick; Chicago (IL); Hybrid; USD 170,000 - 200,000; Full time

Job summary

Brick is seeking a Director, Lifecycle and Retention to own and optimize its lifecycle strategy across email, SMS, and other owned channels. You will lead audiences, campaigns, and analytics to drive engagement, repeat purchases, and higher LTV, partnering with product, growth, and ecommerce teams.

The role blends strategy with hands-on execution, including managing flows, testing experiences, and guiding offshore agencies.

Qualifications

• 6+ years in lifecycle marketing, CRM, retention, or related roles in ecommerce or high-growth startups.
• Proven ability to own a retention and lifecycle strategy from 0 to 1.
• Hands-on experience with Klaviyo; Shopify experience is a plus.
• Strong project management, with experience managing agencies or offshore teams.

Responsibilities

• Lead lifecycle and retention strategy across email, SMS, and owned channels to drive LTV.
• Build and optimize journeys from purchase to win-back and cross-sell.
• Own analytics stack, leveraging AI and data to improve scale and precision.
• Grow high-quality audiences via onsite capture and experimentation.
• Create an experimentation roadmap across creatives, audiences, and journeys.
• Collaborate with Product, Growth, Ecommerce, Creative, and CX to improve the journey.
• Translate strategy into campaigns with briefs and on-brand experiences.
• Ensure analytics tooling is reliable and tracks key retention KPIs.
• Oversee lifecycle calendar and offshore agency partnerships.

Skills

Lifecycle marketing

CRM management

Retention strategy

Data-driven decisions

Tools

Klaviyo

Shopify

Job description

About Brick…

Brick is transforming how people interact with technology—helping people minimize distractions, reclaim focus, and live more intentionally. Our physical device and companion app turn smartphones from sources of distraction into tools for presence and productivity.

We’re on a mission to help people take back control of their time and attention so they can focus on what matters most—and we’re building a team of thoughtful, driven people to make that happen.

Job Summary / About the Role:

As our Director, Lifecycle and Retention, you will own Brick’s lifecycle and retention strategy end to end, from identifying opportunities and building campaigns to analyzing performance and continuously improving the customer experience. You’ll lead email, SMS, and other owned channels, building high quality audiences and personalized lifecycle programs that drive engagement, repeat purchase, retention, and LTV. This role blends strategy with hands-on execution, including managing email flows, briefing creative, analyzing cohorts, testing new experiences, and managing our offshore agency. You’ll partner closely with Product, Growth, Creative, Ecommerce, and Customer Experience to reimagine the customer journey across every touchpoint.

What You’ll Own:

• Lead and evolve Brick’s lifecycle and retention strategy across email, SMS, and other owned channels, with a focus on conversion, engagement, retention, and LTV.
• Build and optimize lifecycle journeys across purchase, post-purchase, repeat engagement, cross-sell, and win-back.
• Build, own, and evolve the lifecycle analytics and implementation stack, leveraging AI, automation, and customer data capabilities that improve scale, efficiency, and sophistication.
• Grow high-quality owned audiences through onsite capture and acquisition experimentation, using customer data to improve segmentation, personalization, messaging, timing, and offers.
• Develop a structured experimentation roadmap across creative, audience, offers, and customer journeys.
• Partner cross-functionally with Product, Growth, Ecommerce, Creative, and Customer Experience to continuously improve the end-to-end customer journey.
• Partner with Creative to translate strategy into compelling campaigns, clear briefs, and high-quality, on-brand customer experiences.
• Drive lifecycle performance and data health by leveraging AI and other tools to ensure analytics tooling is reliable, rigorous, and supports clear measurement of Lifestyle and Retention KPIs with speed.
• Manage the lifecycle calendar and offshore agency, ensuring campaigns, flows, and tests are executed accurately and efficiently.

What You’ll Need to Have:

• 6+ years of experience in lifecycle marketing, CRM, retention, or a related role, ideally within ecommerce, DTC, consumer technology, or a high-growth startup
• Proven ability to build and own a high performing retention and lifecycle strategy from 0 to 1
• Deep experience with email and SMS marketing, including automated flows, campaign strategy, segmentation, personalization, testing, and list growth
• Hands-on experience with CRM platforms such as Klaviyo. Shopify platform experience is a plus.
• Strong project management and organizational skills, with experience managing agencies, contractors, or offshore teams and translating cross-functional initiatives into clear, executable roadmaps

This is a full-time hybrid role (preference for New York City or Chicago based candidates) with a $170,000-$200,000 annual base salary depending on experience and qualifications.

What we care about

We’re building a team of people who take ownership, move with focus, and care deeply about the quality and impact of their work. We hold a high bar, prioritize what matters, and believe the best ideas come from thoughtful, driven individuals who are trusted to execute.

Compensation & benefits

We offer competitive compensation, meaningful equity, and comprehensive benefits for you and your family. We also prioritize flexibility, time to recharge, and a culture that supports both high performance and sustainable work.

If you’re excited about our mission and this role, we’d love to hear from you.