Director, Legal Sales & Growth Strategy

NAB Leadership Foundation; Irving (TX); On-site; USD 200,000 - 250,000; Full time

Job summary

Nexstar Media Group seeks a strategic Director, Legal Sales Strategy to lead growth initiatives in the Legal & Professional Services vertical. Drive revenue across digital, linear, and AdTech platforms for law firms nationwide, defining go-to-market and enabling sales teams.

The role requires ownership of category strategy, solution selling, and strong collaboration with product and partners to optimize lead generation, intake efficiency, and ROI. Travel up to 75% is expected.

Qualifications

• 7+ years of experience in digital media, AdTech, or SaaS sales with focus on legal or professional services.
• Deep understanding of law firm marketing strategies, lead generation, intake optimization, and compliant advertising.
• Proven track record of sales leadership in a matrixed, multi-market environment.
• Experience with sales enablement, go-to-market strategy, and team coaching.
• Strong analytical, communication, and client-facing skills; willing to travel 50–75%.

Responsibilities

• Category ownership as national SME for the Legal vertical, owning strategy and revenue.
• Position Nexstar's AdTech and marketing solutions to drive client acquisition and ROI for lawyers.
• Develop vertical-specific playbooks, messaging, and sales tools for legal use cases.
• Provide coaching and pipeline oversight to improve seller effectiveness and close rates.
• Craft compelling narratives aligned with advertiser priorities and outcomes.
• Drive revenue growth through direct accounts and enablement of local/regional teams.
• Collaborate with product, data providers, and partners to enhance offerings.
• Stay ahead of industry dynamics like regulations, spend trends, and channels.

Skills

Digital media sales

AdTech

SaaS sales

Sales leadership

Market strategy

Analytical skills

Communication

Travel readiness

CRM proficiency

Tools

Salesforce

Job description

Nexstar Media Group seeks a strategic Director, Legal Sales Strategy to lead growth initiatives in the Legal & Professional Services vertical. Drive revenue across digital, linear, and AdTech platforms for law firms nationwide, defining go-to-market and enabling sales teams.

The role requires ownership of category strategy, solution selling, and strong collaboration with product and partners to optimize lead generation, intake efficiency, and ROI. Travel up to 75% is expected.