Director, Key Accounts
Responsibilities:
- Collaborate with leadership and KAM team on retailer business development strategy
- Lead retailer-specific key account team in best-in-class omni channel management to support all retailer needs
- Partner with retailer teams to proactively brainstorm and develop 360-degree go-to market strategy to maximize sell-through of new launches and core categories; continuous partnership across internal and external cross-functional teams
- Lead productive discussion and negotiations with retailers to secure optimal space and location, in store and digital exposure for tarte brand
- Liaise directly with account partners and trade marketing teams to execute all day-to-day sales marketing activities related to growing omni business
- Foster and manage a productive and positive retailer partnership across merchandising, planning and marketing teams through strong relationship and communication, status and strategy meetings as needed, administrative task completion as required by the account; identify business opportunities through long term strategic planning and continuous feedback and results reporting back to teams, manage meeting follow ups thru to completion
- Oversee KAM team’s management and execution of deadlines and due dates of retailer assets, promotions, merchandising, and promotional calendar for timely delivery to retailers
- Represent and advocate for business needs with internal cross-functional partners in marketing, social media, planning, product development and education
- Drive sell-in of new launches, track timing of stock and analyze business performance by account on a weekly basis proposing recommendations to drive retail sales
- Build, manage and optimize retailer coop, RTV and promotional budgets to maximize topline growth and ROI
- Support execution of digital marketing programs with retailer and track ROI
- Oversee seasonal retail product assortments and updates for core, limited life and digital
- Manage assortment files and planning trackers
- Manage retailer merchandising updates, timelines and deadlines. Analyze sales for merchandising changes/update recommendations, partner with merchandising on seasonal updates and manage merch reference file. Lead communication of changes for internal/external assortment updates.
- Lead development and maintenance of internal seasonal side by side trackers and calendars for activations, promotions, exposures in store and online
- Measure/manage ROI for instore/online marketing opportunities
- Manage promotional post-analysis by promotion/account for success rate, sell-in/sell-through and key learnings
- Oversee management of all retailer photo comps, assets and provide internal calendar for timely delivery to retailer
- Partner with planning, marketing and operations team on product forecasting and allocation
- Analyze and communicate door level inventory opportunities with retailer planner to resolve out of stock issues
- Provide WTD/MTD/YTD business analysis for each account; build sales reports (new launch trackers, mix of business, store and online specific) and analyze for business opportunities
- Complete detailed reporting for senior management team
- Develop and perform competitive research and administrative tasks as needed
- Collaborate with cross functional teams for seasonal updates, events, education, promotions, retailer meetings
- Prepare and manage all retailer market and planning meetings with leadership and cross functional teams
- Manage and develop 2+ direct reports, defining work goals and personal development plan as well as providing ongoing feedback
Qualifications:
- 10+ years of experience in sales/marketing role with a cosmetics brand, color experience preferred
- BA/BS required or equivalent related work experience
- In-depth knowledge of beauty industry and understanding of the open sell environment (knowledge of Ulta, Sephora highly desirable)
- Strong proficiency with forecasting, inventory management, data analytics, budget management, merchandising, digital marketing and marketing activation
- Strong relationship building and management skills, and strong negotiation skills
- Strong collaborator who can work effectively with key internal and external cross-functional partners
- Strong team management and development skills
- Strong demonstrated analytical skills and project management skills
- Strong oral and written communication skills
- Strong attention to detail, ability to manage multiple projects
- Ability to multi-task, manage high volume of deadlines
- Highly motivated with the ability to thrive and multi-task in a fast-paced and demanding environment, passionate about cosmetics
- Travel required 20-30%
Our Perks:
- Salary range: $120-170K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
- Medical, dental, vision, 401K plan & access to health & wellness programs
- Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
- Makeup gratis, employee discount on tarte.com, team give back initiatives
- Friendly, fun, creative & collaborative work environment
Tarte is an equal opportunity employer.