Director, Investment Strategy & ROI

FanDuel; New York (NY); On-site; USD 146,000 - 183,000; Full time

Benefits offered by this job

Health plans

Paid time off

Annual bonus

Long-term incentive opportunities

401k with match

Commuter benefits

Pet insurance

Job summary

FanDuel is seeking a Director of Investment Strategy to lead how generosity investments are allocated and optimized across the customer lifecycle. The role partners with Finance, Analytics, Data Science, and Marketing to maximize long-term value for customers and the business.

You will define investment principles, build a portfolio view of generosity dollars, and oversee a small team of analysts to drive ROI and customer impact.

Qualifications

• Bachelor’s degree required.
• 8+ years in strategy, analytics, commercial finance and/or customer marketing.
• Strong commercial acumen and understanding of drivers.
• Strategic mindset balancing near-term execution and long-term impact.
• Experience in online businesses, ecommerce, or regulated industries preferred.
• Excellent verbal and written communication skills.
• Knowledge of online gaming industry essential.
• Strives to meet targets and deadlines.
• Excellent organizational and planning skills.

Responsibilities

• Define how FanDuel allocates generosity investment across the customer lifecycle.
• Establish investment principles, capital allocation frameworks, and spend guardrails.
• Build and maintain a portfolio view of generosity dollars and their impact.
• Partner with Finance on budgeting, forecasting, and re-forecasting.
• Define measurement hierarchy across generosity types and evaluate ROI.
• Collaborate with Analytics and Data Science to improve visibility into performance.
• Identify over-, under-, and efficient investment and propose reallocations.
• Shape rollout of Loyalty, MDG, and pricing x generosity strategies.
• Influence prioritization and trade-offs across Customer Marketing, GTM, VIP, Product, Finance, and Strategy teams.
• Balance short-term performance with long-term customer value.
• Build and lead a small team of analysts (currently 3) focused on investment strategy, portfolio analytics, and measurement.
• Evolve FanDuel toward personalized, model-driven customer investment ecosystem.

Skills

Strategic thinking

Analytical skills

Communication skills

Customer marketing

Cross-functional collaboration

Education

Bachelor

Job description

FanDuel is seeking a Director of Investment Strategy to lead how generosity investments are allocated and optimized across the customer lifecycle. The role partners with Finance, Analytics, Data Science, and Marketing to maximize long-term value for customers and the business.

You will define investment principles, build a portfolio view of generosity dollars, and oversee a small team of analysts to drive ROI and customer impact.