Director, Integrated Media Investment

Publicis Groupe; New York (NY); On-site; USD 121,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Paid time off

Parental leave

Job summary

Zenith, part of Publicis Groupe, is hiring a Director, Integrated Investment to drive activation of strategic plans across digital and video for Telecommunications clients. You will manage several direct reports, lead data-based opportunities, and foster cross-functional partnerships to deliver Live ROI.

You will oversee campaign management, negotiate buys, and present insightful POVs to clients while building strong relationships with key media vendors and internal teams.

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field.
• 8+ years of digital media buying/planning experience.
• Experience planning digital campaigns for B2C and B2B; confident client presentations.
• Excellent verbal/written communication, interpersonal, detail-orientation.
• Strong analytical, research, and quantitative skills.
• Advanced Excel, PowerPoint; familiarity with Google Suite.
• Knowledge of technology marketplace and key publishers; trends awareness.
• Experience with Prisma and DCM preferred; Nielsen/Comscore preferred.

Responsibilities

• Assist with planning and implementation for client accounts across digital and video (OLV, CTV & Linear).
• Lead campaign management, vendor liaison and reporting.
• Present data, insights and media recommendations to clients.
• Negotiate Buys, Makegoods, positioning and value-adds.
• Train/Support junior Buyers in billing, reporting, trafficking, analytics and research.
• Draw actionable insights from syndicated data and industry tools.

Skills

Media buying

Campaign management

Client presentation

Analytical skills

Communication skills

Detail oriented

Fast-paced environment

Education

Bachelor's degree in Marketing/Advertising

Tools

Prisma

DCM

Nielsen

Comscore

Google Suite

Excel

PowerPoint

Job description

Zenith, part of Publicis Groupe, is hiring a Director, Integrated Investment to drive activation of strategic plans across digital and video for Telecommunications clients. You will manage several direct reports, lead data-based opportunities, and foster cross-functional partnerships to deliver Live ROI.

You will oversee campaign management, negotiate buys, and present insightful POVs to clients while building strong relationships with key media vendors and internal teams.