Director, Integrated Investment

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 121,000 - 140,000; Full time

Job summary

Zenith, part of Publicis Groupe, is seeking a Director, Integrated Investment to lead activation of strategic plans and manage multiple direct reports.

You will oversee planning and execution across digital, video and cross‑channel campaigns, present data insights to clients, negotiate buys, and mentor junior buyers in trafficking and reporting. The role demands strong leadership and client service excellence.

Qualifications

• BA/BS in Marketing, Advertising or related field.
• 8+ years of digital media buying/planning experience.
• Experience presenting digital campaigns to clients both remotely and in person.
• Excellent verbal and written communication, interpersonal and detail-oriented skills.
• Strong analytical, research and quantitative skills.
• Fast-paced environment readiness and resourcefulness.
• Advanced Excel and PowerPoint skills, incl. v-lookup and pivot tables.
• Familiarity with Prisma, DCM, Nielsen and Comscore preferred.

Responsibilities

• Assist with planning and implementation for client accounts across digital and video (OLV, CTV & Linear).
• Lead in campaign management, vendor liaison and reporting.
• Present data, insights and media to clients.
• Negotiate Buys, Makegoods, Positioning and Value Add negotiations.
• Train and support junior Buyers in billing, reporting, trafficking and analytics.
• Develop POVs on media opportunities and value.
• Maintain knowledge of ad serving platforms across channels.
• Draw actionable insights from syndicated data (Nielsen, Comscore, iSpot).
• Create dynamic client-facing presentations.
• Foster partnerships with media vendors and cross-functional teams.
• Develop and strengthen client relationships as strategic partner.

Skills

Digital media planning

Client presentations

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Prisma

DCM

Nielsen

Comscore

Excel

PowerPoint

Job description

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

This position requires a highly motivated person to assist in the day to day execution of a(n) account(s). The Director, Integrated Investment will be responsible for activating strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.

Responsibilities

• Assist with planning and implementation for client accounts across digital and video (OLV, CTV & Linear) for clients in the Telecommunications sector
• Play a leading role in all aspects of campaign management including vendor liaison and reporting
• Lead in presentation of data, insights and media to clients
• Oversee in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Train/Support junior Buyers in billing, reporting, trafficking, analytics and research
• Intimate knowledge of consumer habits & touchpoints, i.e., digital OLV, CTV, and Linear
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Maintain a knowledge of all ad serving platforms across platforms
• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, iSpot, & Campaign Manager
• Create dynamic presentations that effectively communicate to our clients
• Foster strong partnerships with key media vendors and collaborate with cross-functional leadership across internal teams
• Develop and strengthen client relationships, serving as a trusted strategic partner

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 8+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Google Suite, Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
• Experience with Prisma and DCM preferred
• Experience with Research tools such as Nielsen, Comscore preferred

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $121,315.00 - USD $140,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/2026.