Senior Manager, Sponsorships & Market Strategy

ADP, Inc.; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

IAB in New York, NY is seeking a Senior Manager, Sales Marketing to turn ideas into market-ready sponsorship opportunities. You’ll act as the commercial connector among Sales, Events, Marketing, Research, and member programs, shaping messaging, pricing, and delivery strategies for sponsor solutions.

This role blends strategy and execution, owning go-to-market assets, packaging, and cross-functional collaboration to deliver a best-in-class sponsor experience in a fast-paced setting.

Qualifications

• 6+ years of experience in sales marketing or related role.
• Proven ability to create persuasive B2B sales collateral and custom proposals.
• Advanced PowerPoint skills and narrative development.
• Experience with Salesforce or similar CRM.
• Strong project-management and cross-functional collaboration skills.
• Ability to translate objectives into actionable sponsorship solutions.

Responsibilities

• Lead development and ongoing evolution of GTM materials for monetizable offerings (proposals, rate cards, talk tracks).
• Translate initiatives into differentiated value propositions with clear sponsor benefits.
• Partner with internal experts to ensure accuracy, branding, and timely delivery.
• Build reusable narratives and modular assets for multi-touch partnerships.
• Own inventory, pricing, packaging, and product-level offerings.
• Lead seller trainings and provide ongoing in-market support.

Skills

Sales marketing

B2B proposals

PowerPoint

CRM (Salesforce)

Project management

Strategic storytelling

Analytical skills

Cross-functional collaboration

Tools

Salesforce

PowerPoint

Job description

IAB in New York, NY is seeking a Senior Manager, Sales Marketing to turn ideas into market-ready sponsorship opportunities. You’ll act as the commercial connector among Sales, Events, Marketing, Research, and member programs, shaping messaging, pricing, and delivery strategies for sponsor solutions.

This role blends strategy and execution, owning go-to-market assets, packaging, and cross-functional collaboration to deliver a best-in-class sponsor experience in a fast-paced setting.