Associate Director US Oncology Marketing HCP Strategy Advanced Renal Cell Carcinoma

PR Girl Manifesto, Inc.; Pennsylvania; Vor Ort; USD 157.000 - 247.000; Vollzeit

Zusammenfassung

Merck is seeking an Associate Director of US Oncology Marketing HCP Strategy for Advanced Renal Cell Carcinoma (AdvRCC) in North Wales, PA. You will lead the U.S. HCP strategy, align with brand and enterprise priorities, and drive integrated engagement to support growth.

You will translate market insights into differentiated strategies, collaborate with alliance partners, and guide cross-functional teams to execute high-impact plans in a complex, matrixed environment.

Qualifikationen

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or a related industry.

Aufgaben

• Lead development and evolution of the U.S. HCP strategy for AdvRCC, ensuring alignment with brand, portfolio, and enterprise priorities.
• Define customer objectives, strategic imperatives, positioning, messaging priorities, and integrated engagement strategies that influence treatment decisions and support business growth.
• Translate clinical, customer, market, and performance insights into clear strategic choices, differentiated value propositions, and actionable commercial plans.
• Anticipate shifts in the treatment landscape and evolve strategy to sustain competitiveness across current and future market scenarios.
• Provide strategic direction to cross-functional and agency partners, ensuring execution remains focused on the most important customer behaviors and business outcomes.
• Partner with alliance team to align HCP strategy, customer engagement, and execution across the AdvRCC portfolio.
• Identify portfolio opportunities, strategic interdependencies, and potential trade-offs, and facilitate decisions that optimize enterprise value.
• Build durable partnerships through transparent communication, thoughtful negotiation, and a shared focus on customer and business outcomes.

Kenntnisse

Alliance Marketing

Collaboration

Customer-Focused

Decision Making

Digital Marketing

Market Access

Market Research

Omnichannel Strategy

Oncology Marketing

Strategic Thinking

Strategy Development

Kidney Cancer

Marketing

Oncology

Jobbeschreibung

# Associate Director US Oncology Marketing HCP Strategy Advanced Renal Cell CarcinomaMerckNorth Wales, PAFull-TimeNov 13, 2026Marketing## Job Description**Job Description**Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of people with cancer worldwide. We achieve this through an unwavering commitment to scientific innovation, launch and execution excellence, and collaboration across stakeholders to help ensure that patients who need our medicines can access them.The **Associate Director, HCP Strategy for advanced renal cell carcinoma (AdvRCC)** will lead the U.S. healthcare professional strategy for the AdvRCC business. This individual will define the strategic choices, customer priorities, and integrated engagement approach needed to drive sustained growth today while positioning the business for future success. The role will work closely with the alliance team and broader stakeholders to align portfolio strategy and execution in a way that optimizes the value across the AdvRCC treatment landscape.The ideal candidate is an exceptional strategist and enterprise leader with strong planning, communication, digital marketing, collaboration, negotiation, marketing, and business acumen. They will translate deep customer, market, and competitive understanding into clear strategic direction, align stakeholders, and lead high-quality execution in a complex, highly matrixed environment. **Primary Responsibilities:****HCP and Brand Strategy Leadership*** Lead development and evolution of the U.S. HCP strategy for AdvRCC, ensuring alignment with brand, portfolio, and enterprise priorities.* Define customer objectives, strategic imperatives, positioning, messaging priorities, and integrated engagement strategies that influence treatment decisions and support business growth.* Translate clinical, customer, market, and performance insights into clear strategic choices, differentiated value propositions, and actionable commercial plans.* Anticipate shifts in the treatment landscape and proactively evolve strategy to sustain competitiveness across current and future market scenarios.* Provide strategic direction to cross-functional and agency partners, ensuring execution remains focused on the most important customer behaviors and business outcomes. **AdvRCC Portfolio and Alliance Collaboration*** Partner closely with the alliance team and stakeholders to align HCP strategy, customer engagement, and execution across the AdvRCC portfolio.* Identify portfolio opportunities, strategic interdependencies, and potential trade-offs, and facilitate decisions that optimize enterprise value.* Build durable partnershipsthrough transparent communication, thoughtful negotiation, and a shared focus on customer and business outcomes.* Ensure coherent portfolio narratives and coordinated execution across channels while maintaining clear brand roles and strategic priorities. **Market Research, Segmentation, and Competitive Strategy** * Lead market research to uncover HCP needs, prescribing drivers, barriers, patient-context considerations, and emerging opportunities across the AdvRCC treatment journey.* Lead the development, refinement, and application of customer segmentation to identify priority audiences and inform differentiated engagement strategies.* Assess market dynamics, treatment patterns, customer behavior, and competitive activity to strengthen strategic decision-making and forecast future business implications.* Build and maintain a forward-looking view of the market landscape, including competitor strategies, clinical developments, potential new entrants, and evolving standards of care.* Convert research and analytics into clear implications, strategic recommendations, and measurable actions for field, digital, and non-personal promotion. **Omnichannel and Digital Marketing Leadership*** Partner with digital, media, analytics, and customer experience teams to design connected journeys that deliver relevant content based on customer needs and behaviors.* Champion test-and-learn approaches, using performance data and customer feedback to optimize content, channel mix, sequencing, and investment decisions.* Ensure HCP experiences are customer-centered, strategically consistent, and executed with operational and compliance excellence. **Business Management, Measurement, and Optimization** * Define key performance indicators and measurement plans tied to strategic objectives, customer behavior, and business outcomes.* Partner with analytics and finance to monitor performance, identify drivers and gaps, and recommend actions to improve impact.* Lead annual and long-range planning inputs for the AdvRCC HCP business, including strategic assumptions, priorities, resource needs, and risk mitigation.* Manage marketing investments by making disciplined trade-offs to maximize strategic and financial impact.* Maintain strong operational oversight and ensure promotional activities meet applicable company, legal, regulatory, and compliance requirements. **Required Qualifications:*** Bachelor's degree required; MBA or advanced degree preferred.* 5+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or a related industry. Alliance Marketing, Collaboration, Customer-Focused, Decision Making, Digital Marketing, Kidney Cancer, Market Access, Marketing, Market Research, Omnichannel Strategy, Oncology, Oncology Marketing, Strategic Thinking, Strategy Development USA - Pennsylvania - North Wales (Upper Gwynedd) $156,900.00 - $247,000.00 RegularNo relocationNo10%Hybrid1st - DayNoNA11/26/2026### About MerckAt Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities.