Director, Head of Creative

Amazon Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 203,000 - 275,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Disability

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Job summary

Twitch Interactive, Inc. in San Francisco is seeking a Director, Head of Creative to shape and scale our global creative strategy. You will lead a high-performing team, partnering with cross-functional leaders to drive innovation and high-quality brand experiences across markets.

You will champion creative initiatives that resonate with our diverse community of streamers and viewers, leveraging data insights and AI-assisted processes.

Qualifications

• Leadership experience: 10+ years in creative direction or marketing leadership.
• Ability to design team structures and strategies amid ambiguity.
• Exceptional ability to present complex concepts to executives.
• Proven track record managing global brand standards with agencies.
• Data-driven mindset using insights to inform campaigns.

Responsibilities

• Build and mentor a high-performing creative team with psychological safety.
• Lead long-term creative strategy and align with cross-functional objectives.
• Maintain global brand standards across markets for consistency.
• Direct external partners and agencies to deliver excellence on tight timelines.
• Champion initiatives to senior stakeholders with data-driven storytelling.
• Stay current with trends and technology to elevate the brand.

Skills

Leadership experience

Strategic vision

Communication skills

Global brand management

Data-driven mindset

Agency management

Education

Bachelor's degree in design-related field

Job description

Job ID: 10535582 | Twitch Interactive, Inc. - D48

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to onLinkedInand X, and discover the projects we’re solving on ourBlog. Be sure to explore ourInterviewing Guideto learn how to ace our interview process.

About the Role

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.

You Will

• - Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
• - Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
• - Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
• - Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
• - Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
• - Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.

Perks

• * Medical, Dental, Vision & Disability Insurance
• * 401(k)
• * Maternity & Parental Leave
• * Flexible PTO
• * Amazon Employee Discount

Basic Qualifications

• - Have a portfolio demonstrating past work experience and deliverables (e.g., study plans, reports, personas)
• - Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
• - Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
• - Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences.
• - Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
• - Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies.
• - Education/Experience: Bachelor’s degree in a design-related field or equivalent practical experience.

Preferred Qualifications

• - Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 184,500.00 - 249,600.00 USD annually
USA, CA, IRVINE - 184,500.00 - 249,600.00 USD annually
USA, CA, SAN FRANCISCO - 203,000.00 - 274,600.00 USD annually
USA, NY, New York - 203,000.00 - 274,600.00 USD annually
USA, WA, Seattle - 184,500.00 - 249,600.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.