Director, HCP Marketing, Bylvay

Ipsen ADR; Cambridge (MA); Sur place; USD 191 000 - 265 000; Plein temps

Avantages offerts par ce poste

401(k) with company contributions

Medical, dental and vision coverage

Life and disability insurance

Short- and long-term disability

Well-being allowance

Commuter benefits

Paid time off

Résumé du poste

Ipsen Biopharmaceuticals Inc. is seeking a Director of HCP Marketing for Bylvay to lead strategic development and execution of marketing initiatives among healthcare providers.

The role focuses on awareness, education, and engagement across stakeholders within hepatology and gastroenterology, with a strong emphasis on cross-functional collaboration to drive market success. The candidate will oversee strategic branding, launch execution, and budget management while navigating a dynamic regulatory

Qualifications

• Bachelor’s degree (BA/BS) required.
• Fluent in English.

Responsabilités

• Develop and oversee annual US market plan and budget.
• Own segment strategy, positioning and evolutions for Bylvay messaging.
• Drive cohesive brand narrative and prioritize initiatives across growth drivers.
• Adapt global strategy to US market needs while aligning with global direction.
• Lead field training and communications around cholestatic genetic testing.
• Deliver revenue and profitability targets for the brand.
• Lead integrated planning across HCPs, patients, and value & access for adults.
• Partner with sales to co-own field execution and ROI.

Connaissances

Biopharma marketing

Strategic planning

Stakeholder influence

Cross-functional leadership

Brand strategy

Formation

Bachelor’s degree

Description du poste

Director, HCP Marketing, Bylvay

Company

Ipsen Biopharmaceuticals Inc.

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .

Job Description

Ipsen’s Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and excellence in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and innovate for patients in complex and competitive therapeutic areas.

Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases.

The Director, BYLVAY Marketing is a critical member of the brand team, responsible for leading the strategic development and execution of marketing initiatives to support brand ambition and objectivities. This role focuses on driving awareness, education, and engagement across key stakeholders with a strong focus on healthcare provider marketing. This role requires a deep understanding of the hepatology & gastroenterology landscape, as well as ability to collaborate with cross-functional teams to deliver impactful marketing initiatives. The ideal candidate will have a strategic mindset, strong leadership skills, and a passion for making a difference in the lives of patients and the HCPs who treat them. Ideal candidate should also have experience with product differentiation in a competitive market place. Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role.

This role requires scientific acumen, deep marketing expertise, and the ability to influence senior stakeholders and deliver results through others.

WHAT - Main Responsibilities

Brand Strategy

• Develop and operate annual tactical plan and operational budget for US market
• Own and drive the segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
• Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation , into one unified strategy
• Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
• Manage field training and communications in connection with cholestatic genetic testing

Commercial Accountability

• Deliver revenue , and profitability targets for the brand
• Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
• Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results
• Oversee budget planning, forecasting, and resource allocation to maximize ROI
• Monitor performance, identify risks/opportunities, and drive rapid course correction
• Ensure strong insights generation, analytics, and market intelligence to inform decisions

Team & Cross-Functional Leadership

• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, national field meetings, brand team meetings and business reviews
• Work with analytics and operations to ensure the correct tools are in place to monitor brand strategy

HOW - Knowledge & Experience

Knowledge & Experience (essential)

• At least 12 years of Biopharma commercial experience; minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
• Sales or field-based experience strongly preferred
• Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
• Knowledge of regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills
• Ability to travel up to 40%, including for congresses, advisory boards, internal and off-site meetings, etc. when needed, including occasional overnights

Education / Certifications

Bachelor’s degree (BA/BS) required

Language(s)

Fluent in English.

Compensation

The annual base salary range for this position is $190,500 - $265,000

This job is eligible to participate in our short-term incentives program.

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

Company Culture

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.