Director HCP Insights (HS)

MoonLake Immunotherapeutics; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

MoonLake Immunotherapeutics is seeking a Director of HCP Insights to lead primary market research and generate insights shaping branding, messaging, and launch strategy for hidradenitis suppurativa. You will design end-to-end studies and translate findings into actionable recommendations for Marketing, Medical, and Market Access.

Ideal candidates have 6+ years in HCP insights, strong ability to synthesize data into business impact, and experience with immunology/dermatology.

Qualifications

• Bachelor's degree required and advanced degree preferred.
• 6+ years of experience in primary market research and HCP insights.
• Experience leading end-to-end primary market research across qualitative and quantitative methods.
• Experience in immunology/dermatology or related illness area preferred.
• Experience managing external research vendors including scoping, methodology, budget, and quality control.

Responsibilities

• Lead research to identify HCP behaviors, attitudes, treatment drivers, barriers, and unmet needs in HS.
• Design and lead end-to-end primary market research for positioning, messaging, and launch strategy.
• Test concepts and messages to pressure-test value proposition and campaigns.
• Monitor competitive intelligence and inform strategy with insights and performance data.
• Partner with Marketing, Medical, and Market Access to translate findings into actionable recommendations.
• Provide insight-based inputs to long-range and launch forecasting assumptions.
• Manage external research vendors and budgets to ensure quality and timeliness.
• Conduct ongoing market research to track HCP perceptions and prescribing behavior post-launch.

Skills

Research design

Synthesis & storytelling

Insight translation to business

Stakeholder collaboration

Education

Bachelor's degree

Advanced degree preferred

Tools

Qualitative & Quantitative methods

Job description

Job Purpose

The Director HCP Insights (HS) will lead HCP insight generation for hidradenitis suppurativa, identifying key customer behaviors, attitudes, treatment drivers, barriers, and unmet needs that shape the HS treatment landscape. This individual will generate and translate insights to inform brand strategy, positioning, campaign development, messaging, and targeting. This role will design and lead primary market research and will continuously monitor shifts in the HS treatment landscape and customer behavior by integrating insights, competitive intelligence, and performance data. This individual will report to the Vice President Marketing.

Major Accountabilities

• Customer Understanding & Needs Assessment: Lead research to identify key HCP behaviors, attitudes, treatment drivers, barriers, and unmet needs in HS
• Primary Market Research Design & Execution: Design and lead end-to-end primary market research to inform positioning, messaging, and launch strategy
• Concept & Message Testing: Design and execute concept and message testing to pressure-test value proposition, positioning, and campaign
• Competitive Intelligence Integration: Monitor and integrate competitive intelligence on the evolving HS treatment landscape, competitor positioning, and promotional activity to inform strategy
• Cross-Functional Partnership: Serve as the primary HCP insights partner to Marketing, Medical, and Market Access, translating research findings into clear, actionable recommendations for brand strategy and launch planning
• Forecasting Support: Provide insight-based inputs to support long-range and launch forecasting assumptions
• Vendor & Research Budget Management: Manage external research vendors and agencies, defining project scope, methodology, and budget to ensure high-quality, timely insight
• Ongoing Insight Generation: Continue to conduct primary market research to track HCP perceptions, sentiment, prescribing behavior, and awareness of the brand post-launch

Your profile

Job Requirements

Education:

• Bachelor's degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) preferred.

Experience:

• 6+ years of experience in primary market research, customer/HCP insights
• Demonstrated experience designing and leading end-to-end primary market research across both qualitative and quantitative methodologies
• Experience in immunology/dermatology or a related specialty/inflammatory disease area preferred
• Experience managing external research vendors and agencies, including scoping, methodology selection, budget oversight, and quality control

Skills/knowledge/behavioural competencies:

• Strong research design skills - knowing which methodology fits a given business question
• Ability to synthesize and triangulate multiple data into a single coherent "so what" narrative
• Ability to translate complex clinical/scientific concepts into clear, business-relevant insight

Why us?

An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.

What we offer:

• Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
• Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.
• Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.