Director, Growth Marketing — New Product Launch

Greenlight; Atlanta (GA); Hybrid; USD 200,000 - 235,000; Full time

Benefits offered by this job

Medical, dental, vision, and HSA match

Paid life insurance, AD&D, and disabil

Traditional 401k with company match

Unlimited PTO

Paid holidays and bonus holidays

Professional development stipends

Mental health resources

1:1 financial planners

Fertility healthcare

Parental and caregiving leave

Flexible WFH, remote and in-office

Kitchen, lunches, and happy hours

Employee resource groups

Job summary

Greenlight is seeking a Director of Growth Marketing to own strategy, execution, and financial performance for new product launches. You will lead end-to-end GTM, align a cross-functional team, and translate product capabilities into compelling customer value propositions.

This role blends strategy with hands-on execution in a fast-growing tech environment. With 10+ years in performance marketing and growth, you will drive multi-channel launches, optimize acquisition channels, and manage metrics

Qualifications

• 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands.
• Experience leading multichannel product launches with internal teams and external agencies.
• Strong, data-driven approach to decision making and execution in fast-paced environments.

Responsibilities

• Lead end-to-end GTM strategy and execution for new products, defining segments, personas, launch plans, and success metrics.
• Align cross-functional teams across Product, Marketing, Design, Sales, and agencies for authentic, scalable launches.
• Translate product capabilities into compelling value propositions and monitor market trends to maintain differentiation.
• Own channel and CRO strategy, scale high-performing acquisition channels, and optimize the conversion funnel.
• Analyze performance against growth targets and identify new growth levers, adjusting strategy as needed.

Skills

GTM strategy

Cross-functional leadership

Performance marketing

Data-driven decisions

Growth marketing

Digital analytics

Stakeholder management

Executive communication

Job description

Greenlight is seeking a Director of Growth Marketing to own strategy, execution, and financial performance for new product launches. You will lead end-to-end GTM, align a cross-functional team, and translate product capabilities into compelling customer value propositions.

This role blends strategy with hands-on execution in a fast-growing tech environment. With 10+ years in performance marketing and growth, you will drive multi-channel launches, optimize acquisition channels, and manage metrics