Director Growth Marketing

Curology; United States; Remote; USD 180,000 - 220,000; Full time

Job summary

An established industry player is seeking a Director of Growth Marketing to lead customer acquisition and optimize media efficiency across multiple platforms. This role involves managing a substantial media budget, developing innovative strategies, and collaborating with cross-functional teams to drive sustainable growth. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and the ability to navigate complex environments. Join a dynamic team that values creativity and data-driven decisions, and make a significant impact in a fast-paced setting.

Benefits

Work From Home

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Flexible Paid Time Off

Family Leave (Maternity, Paternity)

Training & Development

Wellness Resources

Qualifications

• 10+ years of growth marketing experience with strong leadership skills.
• Proven track record managing large media budgets effectively.

Responsibilities

• Develop and execute customer acquisition strategies across multiple channels.
• Lead a high-performing growth marketing team and manage external agencies.

Skills

Growth Marketing

Media Planning

Data Analysis

Attribution Modeling

Performance Marketing

Team Leadership

Customer Acquisition

Analytical Mindset

Education

Bachelor's Degree

Tools

Google Ads

Meta Ads

TikTok Ads

Ad Tech Platforms

Job description

We're looking for a Director of Growth Marketing to drive new customer acquisition and optimize media efficiency across our two brands, Curology & Agency. This highly analytical and data-driven leader will be responsible for managing a $60M+ media budget across multiple paid channels, including Meta, Google, TikTok and other emerging platforms.

This role requires a performance-driven marketer who thrives in a fast-paced environment, has a deep understanding of attribution modeling and first-party data strategies, and can effectively manage internal teams and external agency partners.

Essential Duties And Job Function

Paid Media Strategy & Execution

• Develop and execute a customer acquisition strategy that aligns with overall business goals and revenue targets.
• Own the day-to-day management of paid media channels across Meta, TikTok, Google, affiliate marketing, display and CTV/audio.
• Manage media pacing and tactical allocation, ensuring budget efficiency and goal attainment.
• Our internal team directly manages media buying for Meta and TikTok, ensuring in-house expertise and agility in campaign execution.
• Identify, test, and scale new customer acquisition channels to drive sustainable growth.
• Partner with internal stakeholders to align media strategy with brand positioning and promotional calendar.

Data-Driven Performance Optimization

• Monitor, analyze, and optimize key KPIs (LTV, CAC payback, CPC, Conversion, CPM) to improve efficiency and scale.
• Work closely with the data science & analytics team to ensure data accuracy and reporting integrity across platforms.
• Conduct deep quantitative analysis to inform media mix modeling, creative strategy, and audience segmentation.
• Ensure robust tracking and attribution models are in place, leveraging first-party data and incrementality testing.

Budgeting, Forecasting & Reporting

• Own budgeting and pacing for a $60M+ annual media spend, ensuring efficient allocation across channels.
• Partner with the Director of Strategic Finance to forecast and scenario-plan media investments.
• Deliver weekly, monthly, and quarterly performance reports to senior leadership, providing actionable insights and recommendations.

Agency & Partner Management

• Lead and manage multiple external agencies across Google, CTV, and affiliates to ensure maximum performance.
• Collaborate with Meta & TikTok account reps to stay ahead of platform updates, beta programs, and best practices.
• Maintain strong relationships with ad tech partners and attribution vendors to optimize tracking and insights.

Internal Team Leadership & Cross-Functional Collaboration

• Lead and mentor a high-performing growth marketing team, providing strategic direction and professional development.
• Partner with Creative, Brand, Product, and Influencer Marketing teams to optimize messaging, landing pages, and media assets.
• Identify process efficiencies to streamline cross-functional collaboration, ensuring alignment on growth initiatives.

Requirements

• 10+ years of growth marketing and media planning experience, with 3+ years of team leadership in a DTC, beauty, or skincare environment.
• Proven track record managing $50M+ combined media budgets with expertise in performance marketing, attribution, and paid social/search.
• Deep understanding of Google, Meta, TikTok, and other key acquisition platforms.
• Experience managing multiple agencies (Google, TV, CTV, affiliate, MMM).
• Strong analytical mindset, with proficiency in incrementality testing, MMM, LTV modeling, and CAC efficiency.
• Ability to navigate complex cross-functional teams, influencing stakeholders across creative, finance, and analytics.
• Entrepreneurial mindset with a strong sense of ownership, continuously seeking innovative ways to drive growth and efficiency.
• Intellectually curious and resilient, with a passion for testing, learning, and challenging the status quo to achieve breakthrough performance.
• Independently driven and proactive in identifying opportunities to improve campaign performance.
• Ability to execute day-to-day while delivering a broader strategic vision.

Benefits

• Work From Home
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Wellness Resources

Salary Range: $180-220k (placement in range dependent on location and experience)

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: IT Services and IT Consulting