Director, Growth Marketing

Indeed; Charlotte (NC); On-site; USD 150,000 - 250,000; Full time

Job summary

Indeed is seeking a Director, Online Marketing to lead a Growth Marketing team responsible for SMB advertiser growth across multiple channels. You will set strategic direction, partner with Product, Strategy, Marketing, Creative, Data Science, and Engineering to develop aligned, full-funnel plans, and drive measurable results across channels.

You will optimize budgets, build business cases for incremental experiments, and shape creative and product experiences to boost performance and revenue.

Qualifications

• Requires a minimum of 17 years of related experience; or 15 years with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience.
• Deep expertise in online and B2B enterprise marketing, including digital demand generation, ABM, and integrated marketing strategy development.
• Proven ability to guide, mentor, and develop global teams across regions and functional areas.
• Demonstrated ability to influence, build alignment, and collaborate effectively within complex, matrixed organizations.
• Excellent analytical skills with experience using data and insights to drive strategic decision-making and campaign optimization.
• Excellent written and verbal communication skills, including executive-level presentations and cross-functional communication.
• Experience working across global markets and cultures, with a track record of driving measurable business and marketing results.

Responsibilities

• Manage and develop a Growth Marketing team, with individuals owning one or more marketing channels in service of company-level growth goals
• Build and align cross-functional growth plans with Product, Strategy, Marketing, Creative, Data Science, and Engineering partners to drive SMB advertiser acquisition, engagement, and spend growth
• Own full-funnel strategy - from top-of-funnel channel tactics through bottom-of-funnel conversion paths - to maximize advertiser growth and revenue impact
• Develop and present plans to unlock incremental growth
• Optimize spend allocation across channels and goals
• Direct the development of channel-specific creative strategies in partnership with Creative teams to drive performance across paid and owned channels
• Establish measurement and reporting frameworks to track channel and team performance, using data-driven insights to guide iteration and resource allocation
• Advocate the adoption of AI-driven tools and workflows within the team

Skills

Executive leadership

Growth marketing

ABM / B2B marketing

Data-driven decision making

Cross-functional collaboration

Digital advertising

Strategic planning

Education

Bachelor's degree

MBA or advanced degree

Job description

Our Mission

As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*Comscore, Total Visits, March 2026)

Day to Day

As Director, Online Marketing, you will lead a Growth Marketing team responsible for driving SMB advertiser growth across a portfolio of marketing channels. You will set the strategic direction for how each channel contributes to company-level growth goals, and you will empower your team to iterate and drive measurable results.

You will partner closely with Product, Strategy, Marketing, Creative, Data Science, and Engineering (e.g., BT&T) teams to build aligned, full-funnel plans that move advertisers from top-of-funnel awareness through to bottom-of-funnel conversion and spend growth. This includes optimizing budget across channels and goals, building business cases for incremental experimentation and investment, and shaping the creative and product experiences that drive performance in each channel.

Responsibilities

• Manage and develop a Growth Marketing team, with individuals owning one or more marketing channels in service of company-level growth goals
• Build and align cross-functional growth plans with Product, Strategy, Marketing, Creative, Data Science, and Engineering (e.g., BT&T) partners to drive SMB advertiser acquisition, engagement, and spend growth
• Own full-funnel strategy - from top-of-funnel channel tactics through bottom-of-funnel conversion paths - to maximize advertiser growth and revenue impact
• Develop and present plans to unlock incremental growth
• Optimize spend allocation across channels and goals
• Direct the development of channel-specific creative strategies in partnership with Creative teams to drive performance across paid and owned channels
• Establish measurement and reporting frameworks to track channel and team performance, using data-driven insights to guide iteration and resource allocation
• Advocate the adoption of AI-driven tools and workflows within the team

Skills/Competencies

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience.
• Deep expertise in online and B2B enterprise marketing, including digital demand generation, account-based marketing (ABM), and integrated marketing strategy development.
• Proven ability to guide, mentor, and develop global teams across regions and functional areas.
• Demonstrated ability to influence, build alignment, and collaborate effectively within complex, matrixed organizations.
• Excellent analytical skills with experience using data and insights to drive strategic decision-making and campaign optimization.
• Excellent written and verbal communication skills, including executive-level presentations and cross-functional communication.
• Experience working across global markets and cultures, with a track record of driving measurable business and marketing results.

Salary Range Transparency

Tier 1 - United States of America 134,000 - 200,000 USD per year

Tier 2 - United States of America 150,000 - 224,000 USD per year

Tier 3 - United States of America 165,000 - 247,000 USD per year

Tier 4 - United States of America N/A

Tier 5 - United States of America 186,000 - 280,000 USD per year

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.

For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( https://www.indeed.com/careers ).

Inclusion & Belonging

Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Indeed's Employee Recruiting Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at https://www.indeed.com/legal , we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs .

AI Notice

Indeed is committed to ensuring fairness and transparency throughout our hiring process. We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.

Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws.

Reference ID: 47800

The deadline to apply to this position is [10/02/2026]. Job postings may be extended at the hiring team's discretion based on applicant volume.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Reference ID: 47800