Director, Global Integrated Marketing

3M; Minnesota; On-site; USD 250,000 - 306,000; Full time

Job summary

3M seeks a Director Global Integrated Marketing to lead medium- to long-term demand-generation strategies across portfolios, regions, and growth priorities. You will influence business strategy through rigorous analysis of consumer, customer, market, and competitive dynamics, and align leaders on marketing's contributions and key assumptions.

The role requires extensive leadership, including developing capabilities and coaching managers, directing integrated execution with cross-functional

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or a related field.
• Twelve (12) years of progressive marketing/brand management experience in private, public, government, or military environments.
• Seven (7) years leading brands, portfolios, or global marketing initiatives with measurable impact.
• Five (5) years leading direct reports and cross-functional teams within a complex matrix.

Responsibilities

• Developing and leading medium to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, or global growth priorities.
• Evaluating growth opportunities and guiding strategy through analysis of consumer, customer, market, competitive, and commercial dynamics.
• Designing and scaling integrated marketing systems, audience strategies, channel frameworks, and measurement approaches.
• Leading marketing investment decisions and resource prioritization to maximize business impact.
• Directing integrated execution through cross-functional teams and senior leaders across Brand, Media, Shopper Marketing, eCommerce, CRM, Content, Design, Sales, Insights, Finance, and regional marketing.
• Partnering with global, regional, and local teams to test, validate, adapt, and scale capabilities and best practices.
• Translating performance insights into scalable standards, operating models, and growth opportunities.
• Leading, developing, and coaching managers and senior professionals; building organizational capability.
• Advising senior leaders on growth strategies, investment trade-offs, risks, and opportunities.

Skills

Integrated demand-generation strategy

Strategic business analysis

Cross-functional leadership

Marketing investment management

Brand and portfolio management

Agency oversight and governance

Performance measurement (MMM, MROI)

Scaling marketing systems and channels

Coaching and developing managers

Education

Bachelor's degree or higher in Marketing or related field

Master's degree or MBA

Tools

MMM

MROI

Media strategy

Marketing governance

Brand health metrics

Job description

Director Global Integrated Marketing

Collaborate with Innovative 3Mers Around the World. Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

Job Description

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

• Developing and leading medium to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, or global growth priorities.
• Evaluating growth opportunities and influencing business strategy through analysis of consumer, customer, market, competitive, and commercial dynamics, and aligning leaders on marketing's contribution, critical assumptions, demand requirements, and dependencies across innovation, pricing, supply, distribution, and Sales.
• Designing and scaling integrated marketing systems, including audience strategies, channel frameworks, content ecosystems, measurement approaches, and go-to-market activation models.
• Leading marketing investment decisions and resource prioritization and trade-offs to maximize business impact and drive long-term growth.
• Directing integrated execution through cross-functional teams and senior leaders across Brand, Media, Shopper Marketing, eCommerce, CRM, Content, Design, Sales, Insights, Finance, and regional marketing organizations.
• Partnering with global, regional, and local teams to test, validate, adapt, and scale integrated marketing capabilities and best practices.
• Translating performance insights and organizational learnings into scalable standards, operating models, and future growth opportunities.
• Leading, developing, and coaching managers and senior professionals while building organizational capability and succession plans.
• Advising senior business leaders on growth strategies, investment trade-offs, risks, and performance opportunities.

Your Skills And Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher (completed and verified prior to start) in Marketing, Business Administration, or a related business field.
• Twelve (12) years of progressive experience in marketing, brand management, integrated marketing, portfolio management, eCommerce, customer experience, or a related commercial function in a private, public, government, or military environment.
• Seven (7) years of experience leading brands, portfolios, categories, regions, or global marketing initiatives with measurable business impact, including integrated marketing strategy, marketing investment management, agency oversight, and marketing effectiveness measurement (e.g., MMM, incrementality, MROI, media strategy, marketing governance, or brand health metrics).
• Five (5) years of experience leading, managing, and developing direct reports, including leadership of managers, senior professionals, or cross-functional teams within a complex matrixed organization.

Additional qualifications that could help you succeed even further in this role include:

• Experience leading transformation initiatives, capability-building programs, or global-to-local operating models.
• Experience influencing senior executives on growth strategies, resource allocation decisions, and business priorities.
• Strong analytical and strategic planning capabilities with experience translating business insights into growth opportunities and organizational action.
• Master's degree, MBA, or other advanced degree.

Work location:

• On-site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
• Travel: May include up to 10% domestic/international
• Relocation: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.

Applicable to US Applicants Only: The expected compensation range for this position is $250,254 - $305,864, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.