Director, Global Brand Marketing

FashionUnited; New York (NY); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach in New York seeks a Director, Global Brand Marketing to lead global brand strategies and campaigns, aligning with regional markets and elevating brand equity across channels. This role sits at the intersection of strategy, campaign and content development, and global orchestration.

You will shape the editorial calendar, partnering with consumer insights, media, talent, influencer, and press to drive global impact while enabling markets to localize with intention and authentic storytelling

Qualifications

• 10+ years in brand marketing and integrated marketing planning.
• Proven ability to develop and execute global campaigns.
• Exceptional written and verbal communication, and organizational skills.
• Ability to lead across functions and manage ambiguity.

Responsibilities

• Lead development and execution of global brand strategies and campaigns.
• Collaborate with regional markets, creative agencies, and cross-functional teams.
• Act as brand guardian to ensure consistent, resonant storytelling across channels and cultures.
• Shape the editorial marketing calendar informed by insights and research.

Skills

Brand marketing

Integrated marketing

Campaign development

Communication skills

Organization skills

Leadership

Adaptability

Microsoft Office

Strategic thinking

Cross-functional collaboration

Tools

Microsoft Office

Job description

Director, Global Brand Marketing

The Global Brand Marketing Director will lead the development and execution of global brand strategies and campaigns to drive cultural relevance, brand heat, and long‑term equity. This role sits at the intersection of brand strategy, campaign and content development, and global orchestration—partnering closely with regional markets, creative agencies, and cross‑functional teams to bring the brand to life consistently and impactfully across the globe.

This individual will help shape the editorial marketing calendar—leading the development and prioritization of marketing messages across the globe, informed by consumer insights and research. The role will partner closely with key cross‑functionals such as consumer insights, media, talent, influencer, and press to drive global impact while empowering markets to localize with intention, ensuring brand storytelling is cohesive, modern, and resonant across channels and cultures.

Responsibilities

• Drive big picture thinking; connect the dots to maximize campaign impact by digesting, synthesizing, and leveraging information across the business to inform decisions, leveraging global consumer insights to transform brand creative and content, and turning individual ideas into broader integrated activations that help functional teams drive greater impact.
• Collaborate effectively with regional and local country marketing teams to deliver effective and sustained marketing plans.
• Act as a brand guardian to ensure all Coach marketing campaigns appear in relevant environments that resonate with our timeless Gen Z consumer.
• Prioritize relationship building and organizational agility to leverage partnerships across the organization to get work done.

Qualifications

• 10+ years’ experience in brand marketing, integrated marketing planning.
• Exceptional organization skills with thorough attention to detail.
• Excellent written and verbal communication skills.
• Ability to prioritize, be nimble, and adaptable while meeting deadlines.
• Driven self‑starter comfortable operating in areas of ambiguity.
• Curiosity and resourcefulness, ability to proactively identify and resolve problems.
• Bias toward action, ability to work independently.
• Proficiency in Microsoft programs.
• Proven track record for creating integrated campaigns and driving business impact.
• Thought leadership in innovation, customer experience, content and integration within customer journeys.

Base Pay Range

$150,000.00–$175,000.00

Benefits

Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.

Equal Opportunity Statement

Coach is an equal‑opportunity and affirmative action employer. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration, and are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or [e-mail].