Sr. Analyst, Marketing Analytics

FashionUnited

New York, Northern (NY, KY)

Hybrid

USD 102,000 - 106,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance and Tuition aid

Job summary

Coach seeks a skilled Marketing Analytics professional to deliver pulse reports and partner with global teams on real-time analytics for in‑campaign optimization. You will implement brand lift studies and analyze results to guide paid and owned media decisions.

Requires a bachelor’s degree in Market Intelligence or Marketing with 4 years of relevant experience; proficiency in R, Python, Tableau or similar, and strong ability to translate data into actionable insights for non‑technical

Qualifications

Bachelor’s degree in Market Intelligence, Marketing, or related field; foreign equivalent
4 years of experience in marketing analytics, A/B testing, or related roles
Experience with statistical analysis and data visualization tools such as R, Python, Tableau, or similar
Experience with Excel/Access or SQL for modeling and reporting
Familiarity with digital marketing channels (paid search, social, email, SEO) and communicating findings to non-technical stakeholders

Responsibilities

Prepare and deliver comprehensive pulse reports for global marketing campaigns
Partner with global teams on real-time analytics to support in-campaign optimizations
Implement campaign and brand lift studies across paid platforms
Analyze results globally and provide insights for campaign optimization, media planning and future strategies
Support ongoing analytics of marketing performance across paid and owned channels

Skills

Marketing analytics

AB testing

Statistical analysis

Data visualization

Convey findings to non-technical

Digital marketing channels

Paid search

Social media

SEO

Education

Bachelor’s degree in Market Intelligence or Marketing

Tools

Tableau

Python

SQL

Excel/Access

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Prepare and deliver comprehensive pulse reports for global marketing campaigns. Partner with global teams on real‑time analytics to support in‑campaign optimizations. Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing. Analyze results globally and provide insights for campaign optimization, media planning and future strategies. Support ongoing analytics of marketing performance across paid and owned channels. Identify trends and opportunities to improve effectiveness of marketing channels. Support development of media mix model including data ingestion and testing requirements. Partner closely with internal Data Science team to calibrate the model. Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis. Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Requires a bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent; must have 4 years of experience in the job offered or related position; must have experience with the following: Experience in marketing analytics, A/B testing, or related roles; in statistical analysis and data visualization tool such as R, Python, Tableau, or similar; with analytical tools such as modeling and reporting in Excel/Access or SQL; with digital marketing channels, including paid search, social media, email, or SEO; and with conveying complex findings to non‑technical stakeholders.

Offering a salary of at least at least $102,482 to $106,000 per year, depending on experience. 40 hrs. per week.

This role requires working at the office 3 days a week (Tuesday, Wednesday and Thursday).

Our Competencies for All Employees

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com

Base Pay Range

$102,482.00-$106,000.00

Benefits