Coach Director, Global Brand Marketing

Coach; New York (NY); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Director of Global Brand Marketing to lead development and execution of global brand strategies and campaigns that drive cultural relevance, brand heat, and long-term equity. The role collaborates with regional markets, creative agencies, and cross-functional teams to bring the brand to life consistently worldwide.

The successful candidate will shape the editorial marketing calendar, align messaging with consumer insights, and empower markets to localize with intention while

Qualifications

• 10+ years of experience in brand marketing and integrated marketing planning.
• Exceptional organization skills with thorough attention to detail.
• Excellent written and verbal communication abilities.
• Ability to prioritize, be nimble, and meet deadlines.
• Proven track record creating integrated campaigns and driving business.

Responsibilities

• Lead global brand strategies and campaigns to drive relevance and long-term equity.
• Collaborate with regional markets, agencies, and cross-functional teams.
• Own the development and prioritization of marketing messages globally.
• Guard brand integrity and ensure cohesive storytelling across channels.

Skills

Brand marketing

Integrated marketing

Communication skills

Organization

Cross-functional collaboration

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.

Job Title: Director, Global Brand Marketing

The Global Brand Marketing Director will lead the development and execution of global brand strategies and campaigns to drive cultural relevance, brand heat, and long‑term equity. This role sits at the intersection of brand strategy, campaign and content development, and global orchestration—partnering closely with regional markets, creative agencies, and cross‑functional teams to bring the brand to life consistently and impactfully across the globe.

This individual will help shape the editorial marketing calendar—leading the development and prioritization of marketing messages across the globe, which are informed by consumer insights and research. This leader will help set the global vision and partner closely with key cross‑functionals such as consumer insights, media, talent, influencer, and press to drive global impact while empowering markets to localize with intention, ensuring brand storytelling is cohesive, modern, and resonant across channels and cultures.

The successful individual will leverage their proficiency to…

• Drive big picture thinking. Connect the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, leverage global consumer insights to transform our brand creative and content, turn individual ideas into broader integrated activations and help functional teams drive greater impact in their channels and roles
• Collaborate effectively with regional and local country marketing teams to deliver effective & sustained marketing plans
• Act as a brand guardian to ensure all Coach marketing campaigns show up in relevant environments that appeal to our Timeless Gen Z consumer
• Prioritize relationship‑building and organizational agility to leverage partnerships across the organization to get work done

The accomplished individual will possess…

• 10+ years’ experience in brand marketing, integrated marketing planning
• Exceptional organization skills, with thorough attention to detail.
• Excellent communication skills, both written and verbal.
• Ability to prioritize, be nimble, and adaptable while meeting deadlines.
• Driven self‑starter with comfort operating in areas of ambiguity.
• Curiosity and resourcefulness, ability to proactively identify and resolve problems.
• Bias toward action, with the ability to work independently.
• Proficient in Microsoft programs
• Proven track record for creating integrated campaign and driving business
• Thought leadership in innovation, customer experience, content and integration within customer journeys.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or [e-mail]

Base Pay Range

$150,000.00–$175,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401K, Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.