Director, Franchise Commercial Execution

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

The Coca-Cola Company is seeking a Director to translate aligned portfolio and commercial strategies into executable plans for the South Region, partnering with Franchise Commercial leadership, bottlers, Marketing, RGM, Customer teams, Finance, and Supply Chain.

The role leads planning, deployment readiness, and stewardship, ensuring clear objectives, measures, and ownership, while strengthening bottler commercial execution across Coca-Cola United and South Region bottlers.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.
• Experience leading planning and stewardship routines and aligning cross-functional and bottler stakeholders without direct authority.

Responsibilities

• Own assigned commercial categories, occasions & plans; translate strategies into market choices, programs, tools, and execution requirements.
• Build integrated, market-ready commercial plans with marketing, RGM, finance, and supply chain partners.
• Lead deployment readiness with bottler Commercial and Franchise Operations; align priorities, tools, investments, timing, and ownership.
• Track performance across revenue, volume, transactions, share, and execution; diagnose gaps and recommend timely course corrections.
• Strengthen bottler commercial execution by improving selling stories, tools, and adoption of programs across bottlers.
• Spend time in market with frontline teams to assess plan translation, identify barriers, and drive improvements.

Skills

Commercial strategy

Financial judgment

Cross-functional leadership

Market awareness

Education

Bachelor’s degree

MBA

Job description

Job Description

The Director, Franchise Commercial Execution is responsible for translating aligned portfolio and commercial strategies into clear, executable plans across assigned categories, occasions, and commercial priorities for the South Region. The role works closely with Franchise Commercial leadership, bottler Commercial teams, Franchise Operations, Marketing, RGM, Customer teams, Finance, Supply Chain, and other cross-functional partners to develop the programs, PICOS, tools, investment choices, and stewardship required to deliver volume, revenue, transactions, share, and profitable growth objectives. The Director serves as the commercial subject-matter owner for assigned brands and categories, ensuring plans are grounded in South Region consumer and marketplace realities and are ready for effective deployment through bottler teams.

The role operates as an experienced individual contributor, influencing through commercial expertise, clear recommendations, and strong system relationships. Franchise Operations owns geographic deployment and field execution; this role owns the quality, clarity, integration, and commercial stewardship of the assigned plans.

What You’ll Do for Us

1.Own Assigned Commercial Categories, Occasions & Plans

• Develop and steward the South Region commercial agenda for assigned categories, occasions, and priority initiatives, translating enterprise and NAOU strategies into clear market choices, programs, PICOS, tools, and execution requirements.

1. Build Integrated, Market-Ready Commercial Plans

• Integrate portfolio, package, price, promotion, occasion, channel, customer and investment choices into executable South Region plans in partnership with Marketing, RGM, Customer teams, Finance, Supply Chain, Franchise Operations, and bottler Commercial teams.

• Ensure plans reflect South Region consumer, customer, channel, and marketplace realities and include clear objectives, execution standards, measures, timing, ownership, and required system commitments.

• Translate complex strategies into simple, compelling commercial stories and practical tools that bottler Commercial and sales teams can use.

1. Lead Planning, Deployment Readiness & Stewardship

• Lead the assigned commercial contribution to JBP, annual business planning, trimester planning, and bi-monthly stewardship routines, ensuring linkage from strategy to customer and channel plans to marketplace execution.

• Establish deployment readiness with bottler Commercial and Franchise Operations teams, including aligned priorities, PICOS, tools, supply assumptions, investment requirements, timing, and ownership.

• Track performance of assigned plans across revenue, volume, transactions, share, mix, execution, and other relevant measures; diagnose gaps and recommend timely course corrections.

1. Strengthen Bottler Commercial Execution

• Partner with bottler Commercial teams to strengthen commercial planning, selling stories, PICOS, tools, routines, and adoption of assigned programs across Coca-Cola United and South Region Mainstream bottlers.

• Spend regular time in market with Franchise Operations, bottler Commercial, sales, and frontline teams to assess how plans are translating into outlet execution, identify barriers and opportunities, and improve future commercial plans.

• Identify effective practices, codify learning, and support adoption across relevant South Region bottlers and markets.

1. Drive Cross-Functional Alignment & Accountability

• Serve as the primary South Region commercial integrator for assigned categories, occasions, and initiatives, aligning cross-functional partners and bottler stakeholders around the commercial choices required to win.

• Surface unresolved trade-offs, execution risks, investment needs, and capability gaps to Franchise Commercial leadership with clear recommendations.

• Maintain disciplined follow-through on decisions, deliverables, milestones, and commitments associated with assigned commercial plans.

Qualifications & Requirements:

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7 or more years of experience in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.
• Experience leading planning and stewardship routines and aligning cross-functional and bottler stakeholders without direct authority.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.