Director, Franchise Commercial Execution

0101 Coca-Cola North America; Atlanta (GA); Presencial; USD 145.000 - 169.000; Jornada completa

Descripción de la vacante

The Coca-Cola Company in Atlanta seeks a senior commercial leader to own regional category plans and drive execution across South Region markets. You will translate enterprise strategies into practical market programs, coordinate cross-functional teams, and lead governance for annual and quarterly plans.

You will partner with Marketing, RGM, Customer, Finance and Bottlers to ensure plans reflect regional realities, deliver measurable outcomes, and optimize share and revenue growth across

Formación

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years of experience in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.

Responsabilidades

• Own Assigned Commercial Categories, Occasions & Plans for the South Region and translate strategies into market choices, programs, tools and execution requirements.
• Build Integrated, Market-Ready Commercial Plans by coordinating portfolio, price, promotion, occasion, channel, customer and investments with cross-functional partners.
• Lead Planning, Deployment Readiness & Stewardship for JBP, annual plans, trimester planning, and stewardship routines; monitor revenue, volume and market metrics.
• Strengthen Bottler Commercial Execution by collaborating with bottlers to ensure plans translate to outlet execution and identify barriers and opportunities.
• Drive Cross-Functional Alignment & Accountability as the primary regional integrator, surfacing risks and ensuring follow-through on commitments.

Conocimientos

Annual Business Planning

Business Plan Implementation

Capacity Planning

Channels Strategy

Contract Management

CRM

Distribution Ops

Financial Performance

Negotiation

Strategic Leadership

Teamwork

Educación

Bachelor's degree

MBA or advanced degree

Herramientas

CRM

Descripción del empleo

What You’ll Do for Us

• 1.Own Assigned Commercial Categories, Occasions & Plans Develop and steward the South Region commercial agenda for assigned categories, occasions, and priority initiatives, translating enterprise and NAOU strategies into clear market choices, programs, PICOS, tools, and execution requirements.
• 2. Build Integrated, Market-Ready Commercial Plans Integrate portfolio, package, price, promotion, occasion, channel, customer, and investment choices into executable South Region plans in partnership with Marketing, RGM, Customer teams, Finance, Supply Chain, Franchise Operations, and bottler Commercial teams. Ensure plans reflect South Region consumer, customer, channel, and marketplace realities and include clear objectives, execution standards, measures, timing, ownership, and required system commitments. Translate complex strategies into simple, compelling commercial stories and practical tools that bottler Commercial and sales teams can use.
• 3. Lead Planning, Deployment Readiness & Stewardship Lead the assigned commercial contribution to JBP, annual business planning, trimester planning, and bi-monthly stewardship routines, ensuring linkage from strategy to customer and channel plans to marketplace execution. Establish deployment readiness with bottler Commercial and Franchise Operations teams, including aligned priorities, PICOS, tools, supply assumptions, investment requirements, timing, and ownership. Track performance of assigned plans across revenue, volume, transactions, share, mix, execution, and other relevant measures; diagnose gaps and recommend timely course corrections.
• 4. Strengthen Bottler Commercial Execution Partner with bottler Commercial teams to strengthen commercial planning, selling stories, PICOS, tools, routines, and adoption of assigned programs across Coca-Cola United and South Region Mainstream bottlers. Spend regular time in market with Franchise Operations, bottler Commercial, sales, and frontline teams to assess how plans are translating into outlet execution, identify barriers and opportunities, and improve future commercial plans. Identify effective practices, codify learning, and support adoption across relevant South Region bottlers and markets.
• 5. Drive Cross-Functional Alignment & Accountability Serve as the primary South Region commercial integrator for assigned categories, occasions, and initiatives, aligning cross-functional partners and bottler stakeholders around the commercial choices required to win. Surface unresolved trade-offs, execution risks, investment needs, and capability gaps to Franchise Commercial leadership with clear recommendations. Maintain disciplined follow-through on decisions, deliverables, milestones, and commitments associated with assigned commercial plans.

Qualifications & Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7 or more years of experience in CPG, beverage, commercial strategy, sales, category management, customer management, franchise, or general management roles.
• Demonstrated success translating portfolio or commercial strategies into executable category, occasion, channel, customer, or marketplace plans.
• Strong commercial and financial judgment, including understanding of revenue, volume, transactions, share, mix, pricing, promotion, investment choices, and P&L implications.
• Deep understanding of consumer, category, channel, customer, package, and in-market execution levers, with the ability to convert insights into clear commercial choices.
• Experience leading planning and stewardship routines and aligning cross-functional and bottler stakeholders without direct authority.
• The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills

Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork

Pay Range

United States: 145,000 - 169,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America City/Cities: Atlanta

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: November 5, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.