Director, Field Growth & Specialty Retail

Benchmade Knife Company; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Benchmade Knife Company is seeking a Director, Commercial & Specialty Sales to build and own a national field engine. You will lead the independent rep network, establish market plans, drive unit growth in specialty retail and priority commercial accounts, and develop the operating playbook and activation calendar.

You will train and motivate field teams, walk stores, run product demonstrations, and translate brand storytelling into measurable sell-through.

Qualifications

• Experience leading field sales for premium brands.
• Proven ability to manage independent rep agencies.
• Ability to translate brand narratives into in-store selling motions.

Responsibilities

• Own unit growth across dealers and priority accounts.
• Captain the national rep network and set market plans.
• Build field playbook and activation calendar.

Skills

Field sales leadership

Independent rep networks

Commercial growth strategy

Retail & wholesale partnerships

Data-driven decision making

Job description

Benchmade Knife Company is seeking a Director, Commercial & Specialty Sales to build and own a national field engine. You will lead the independent rep network, establish market plans, drive unit growth in specialty retail and priority commercial accounts, and develop the operating playbook and activation calendar.

You will train and motivate field teams, walk stores, run product demonstrations, and translate brand storytelling into measurable sell-through.