Director, External Enterprise Communication

Brunswick; United States; On-site; USD 148,000 - 250,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid vacation

401k with match

Health Savings Account

Wellbeing program

Product purchase discounts

And much more

Job summary

Brunswick is seeking a Director of External Enterprise Communications to set and execute the company’s external communications vision alongside the Chief Communications Officer. This senior role shapes enterprise-wide strategy for earned media, PR, and reputation management and serves as a trusted advisor to executives on messaging and crisis response.

The position reports to the Chief Communications Officer and requires a proactive, long-term strategist who can react decisively in high-stakes

Qualifications

• 7+ years in external communications, PR, or media strategy leadership.
• Exceptional writing and editing skills with ability to translate priorities into narratives.
• Experience developing global or enterprise-level communications plans.

Responsibilities

• Develop and lead external communications strategy aligned with business goals and brand.
• Lead earned media, thought leadership, and media relations across outlets.
• Advise executives on messaging, crisis response, and reputational risk.
• Draft or oversee press releases, remarks, op-eds, and statements.
• Oversee corporate activations and partnerships to expand reach.
• Define KPIs and report performance to senior leadership.

Skills

Executive presence

Strategic advisory

Strategic thinking

Media relations

Crisis management

Collaborative leadership

Under pressure

Education

Bachelor's degree in Communications, Public Relations, Strategic Marketing, or related field

Job description

Position Overview

The Director of External Enterprise Communication will be responsible for setting and executing Brunswick’s external communications vision alongside the Chief Communications Officer. As a senior leader for the organization, this role will drive enterprise-wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response. This role will protect and promote Brunswick’s brand and business, and thus requires a strong, proactive strategist who can think long-term as well as act decisively in the moment particularly during high-stakes, high-visibility moments. This leader will report to the Chief Communications Officer. At Brunswick, we don’t just communicate — we lead through strategy, protect through clarity, and grow through bold storytelling.

Key Responsibilities

• Strategic Communications Leadership: Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities. Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs. Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction. Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance.
• Media Relations & Thought Leadership: Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets. Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums. Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go‑to source for industry insight and leadership.
• Crisis & Reputation Management: Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response. Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications. Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation.
• Messaging & Executive Communications: Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling. Draft or oversee creation of high-impact communications including press releases, executive remarks, op‑eds, media statements, and issue responses. Ensure all content reflects Brunswick’s voice, values, and strategic narrative.
• Stakeholder Engagement & Partnership: Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals. Manage strategic corporate partnerships and external communications alliances to expand reach and visibility. Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach.
• Measurement & Continuous Improvement: Define success metrics and KPIs for all external communications initiatives. Use data, media analytics, and performance insights to continuously refine strategy and drive improvement. Create regular reports and strategic readouts for senior leadership.

Required Qualifications

• 8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus.
• An accomplished wordsmith with exceptional writing and editing skills, showcasing the keen ability to translate business priorities into compelling narratives.
• Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level.
• Proven success in earned media, message development, and issues management.
• Bachelor’s degree in Communications, Public Relations, Strategic Marketing, or a related field.

Skills & Competencies

• Executive presence and strong strategic advisory skills; comfortable working directly with the C‑suite.
• Exceptional strategic thinking with the ability to see the big picture while managing detailed execution.
• Deep understanding of media dynamics, crisis response protocols, and brand/reputation positioning.
• Collaborative leadership style; able to lead cross‑functional efforts with influence and diplomacy.
• Composure and sound judgment under pressure.

Key Attributes

Visionary strategist and precise executor. Trusted advisor with high integrity and discretion. Natural storyteller with a strong sense for brand, tone, and timing. Proactive and solutions-oriented with a focus on outcomes.

Travel Requirements

Travel required for key events, media engagements, and enterprise initiatives.

The anticipated pay range for this position is $148,300 - $250,300, annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick’s long‑term incentive program.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings.

• Medical
• Dental
• Vision
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Wellbeing program
• Product purchase discounts
• And much more

Why Brunswick

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job.

Equal Opportunity Employer and Diversity Statement

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.

If you require accommodation during the application or interview process, please contact [e-mail] for support.

Company Policy on Agencies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [e-mail] or 866-278-6942.

About Brunswick

#Brunswick Corporation Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.