Director, Events Strategy & Brand Activation

Cohen & Steers; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Cohen & Steers in New York is seeking a Director, Events Strategy to lead the strategic planning and execution of high-impact client and industry events.

You will partner with Global Wealth and Institutional Marketing, Sales, Product, Investments and external partners to translate business objectives, audience insights and market themes into differentiated event experiences that acquire prospects and deepen relationships.

Qualifications

• 5-7 years of progressive event strategy, event marketing or integrated marketing experience.
• Knowledge of institutional investors, consultants and the financial-advisor ecosystem preferred.
• Experience designing and executing client-facing event strategies including proprietary events and roadshows.
• Strong understanding of how events drive business outcomes and lead progression.
• Proven ability to influence cross-functional partners across Sales, Investments, Product and Compliance.
• Experience using CRM, marketing automation, event tech and analytics to measure impact.

Responsibilities

• Develop and translate conference and event strategies into client experiences and engagement programs.
• Define an integrated event strategy across wealth and institutional channels.
• Set standards and playbooks for the Cohen & Steers event experience.
• Evolve event formats, engagement models and technologies for greater participation.
• Ensure events reflect the firm’s brand, investment expertise and client promise.
• Lead end-to-end event execution with internal teams and external vendors.

Skills

Event strategy

Event marketing

Cross-functional collaboration

CRM & marketing automation

Executive communication

Project management

Data-driven decision making

Education

Bachelor's degree

Advanced degree a plus

Job description

Cohen & Steers in New York is seeking a Director, Events Strategy to lead the strategic planning and execution of high-impact client and industry events.

You will partner with Global Wealth and Institutional Marketing, Sales, Product, Investments and external partners to translate business objectives, audience insights and market themes into differentiated event experiences that acquire prospects and deepen relationships.