Director, Entertainment Marketing & Advisory

IMG LIVE; Beverly Hills (CA); On-site; USD 113,000 - 150,000; Full time

Benefits offered by this job

Health care

Retirement

Vacation

Paid time off

Job summary

WME Group is seeking a Director-level Talent Partnerships Executive to lead development and execution of talent partnerships for global consumer brands. The role involves advising clients, overseeing complex deals, and guiding partnerships from strategy through execution within the EM&A team.

The ideal candidate has deep experience in partnership strategy, entertainment deals, and strong client communication, with a robust network across the entertainment ecosystem.

Qualifications

• 7+ years of experience in entertainment marketing, talent partnerships, and/or influencer marketing.
• Deep expertise in partnership strategy and dealmaking for entertainers, athletes, creators.
• Proven track record leading high-profile talent negotiations and managing complex partnership agreements.

Responsibilities

• Develop and lead comprehensive talent partnerships aligned with brand objectives and cultural trends.
• Identify, evaluate, secure, and execute celebrity, creator, athlete and entertainment partnerships across channels.
• Oversee the full partnership lifecycle—from opportunity identification to post-campaign measurement.
• Provide strategic counsel on talent selection, risk assessment, usage rights, and optimization.
• Lead complex talent negotiations with business affairs and legal teams within budget constraints.

Skills

Talent partnerships

Partnership strategy

Negotiations

Client relationship management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Job description

The Role and What You'll Do: WME Group is seeking a talent partnership executive at the Director level to join the Entertainment Marketing & Advisory (EM&A) team. This individual will lead the development and execution of talent partnerships for global consumer brands, serving as a trusted advisor to clients while overseeing complex talent deals and programs from strategy through execution. The ideal candidate is an experienced marketer with deep expertise in partnership strategy and dealmaking across entertainers, athletes and creators. They bring strong account leadership and client communication skills, an established network across the entertainment ecosystem, and the ability to identify strong cultural and partner opportunities.

Key Responsibilities

• Develop and lead comprehensive talent partnerships that align with brand objectives, cultural trends, and broader marketing initiatives.
• Identify, evaluate, secure, and execute celebrity, creator, athlete, musician, and entertainment partnerships for brands, across their paid, earned, owned and experiential channels.
• Oversee the full partnership lifecycle—from opportunity identification and talent sourcing through post-campaign measurement.
• Provide strategic counsel on talent selection, cultural relevance, risk assessment, usage rights, and partnership optimization.
• Lead complex talent negotiations in partnership with Business Affairs and legal teams, balancing budget considerations and production/service requirements.
• Fundamental understanding of SAG agreements and implications is a must.
• Build and maintain strong relationships with talent representatives, agencies, managers, publicists, production companies, studios, networks, streamers, and other key industry partners.
• Collaborate cross‑functionally with brand, internal teams and third party stakeholders (IATs) across production, strategy, creative, experiential, communications, media and legal.
• Lead day‑to‑day client relationships, maintaining account organization and regular communications with the brand.
• Oversee project timelines, budgets and forecasting, across multiple client engagements.
• Develop executive‑level presentations, strategic POVs, talent recommendations, and client‑facing proposals that drive strategic decision‑making.
• Contribute to business development by identifying growth opportunities, generating upstream insights, and supporting new business pitches.
• Mentor and manage junior team members, fostering professional development while strengthening overall team capabilities and execution.
• Collaborate across WME to leverage internal expertise/relationships, unlock new opportunities and develop best‑in‑class entertainment and talent partnership solutions.

You Have These

• Bachelor's degree in Marketing, Communications, Business, Media Studies, Entertainment, or a related field.
• 7+ years of experience in entertainment marketing, talent partnerships, and/or influencer marketing.
• Extensive experience developing and executing celebrity, creator, athlete, and entertainment partnership strategies for leading brands.
• Proven track record leading high‑profile talent negotiations and managing complex partnership agreements from inception through execution.
• Deep understanding of the entertainment industry, including established relationships across production, talent, studios, and digital platforms, and familiarity with Gen Z‑focused content and talent.
• Demonstrated ability to lead multiple high‑priori client engagements simultaneously while delivering exceptional client service.
• Strong creative, strategic, and business acumen with experience developing compelling creative briefs, pitch decks, and content proposals.
• Excellent communication, presentation, storytelling, negotiation, and relationship management skills, including engagement with executive stakeholders.
• Experience managing direct reports, account financials and revenue planning.
• Highly organized with exceptional attention to detail and the ability to thrive in a fast‑paced, evolving environment.
• Proactive, positive, entrepreneurial, and dependable team player with a solutions‑oriented mindset.
• Ability to maintain professionalism and strict confidentiality at all times.

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job‑related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short‑ and long‑term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum: $112,500 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum: $150,000 annually

WME is the world’s preeminent talent agency. With over 125 years of experience, WME enables artists, athletes and brands to grow their businesses, leverage the full potential of their intellectual property, and bring projects to life that define the cultural landscape. WME’s expertise spans books, comedy, digital media, fashion, film, food, licensing, music, sports, television, theater, and more. Headquartered in Beverly Hills, WME’s office locations include Australia, Chicago, China, London, Miami, Nashville, and New York. WME is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property and brands. For more information, please visit www.wmeagency.com.