Director - Entertainment & Content Strategy

WME; Beverly Hills (CA); On-site; USD 116,000 - 155,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

WME seeks a Director of Entertainment Strategy to join a team dedicated to servicing brand clients. The role shapes and executes high-impact entertainment strategies across brand, talent, content, and partnerships.

The candidate will lead strategic planning, provide tailored recommendations, and manage brand/talent relationships while directing creative and analytics support. Ideal candidates have 8+ years in entertainment marketing, with strong network across the industry, and a passion for pop

Qualifications

• 8+ years of entertainment marketing experience.
• Established relationships across the entertainment industry.
• Deep knowledge of the entertainment industry, including Gen Z/Millennial content and talent.
• Proven ability to provide strategic insights across multiple projects.
• Strong pitching and presentation skills.

Responsibilities

• Drive and execute strategic recommendations for brands and talent.
• Develop and present creative briefs and strategic recommendations.
• Lead content initiatives including originals, co-productions, and partnerships.
• Manage day-to-day brand and talent needs to drive growth.
• Collaborate with WME Insights to identify trends and opportunities.
• Lead internal and external communications to senior leadership.

Skills

Entertainment marketing

Brand strategy

Pitching & presentations

Relationship management

Negotiation

Strategic insights

Education

Bachelor's degree in marketing, PR, finance, or psychology

Job description

Job Description

WME is seeking a Director, Entertainment Strategy to join a dedicated team responsible for the day-to-day servicing of clients ( brand).

WME is seeking a Director, Entertainment Strategy to join a dedicated team responsible for the day-to-day servicing of clients ( brand). This role plays a critical part in shaping and executing high-impact, entertainment and content strategies.

This individual is an experienced professional in the entertainment industry, who will serve as a key driver in developing and managing entertainment strategies inclusive of brand, talent, content, and strategic entertainment partnerships. With a deep understanding of the entertainment ecosystem, they will lead internal and external strategic planning, deliver tailored recommendations, oversee execution across multiple platforms and formats, and manage all aspects of brand and talent client relationships, while also directing creative and analytics support. This role requires a blend of industry knowledge, business acumen, and the ability to navigate market trends, audience preferences, and emerging technologies to position clients and their go-to-market strategies for long-term success.

The ideal candidate has experience in both brand and entertainment, specifically brands in entertainment - including talent partnerships, product integrations, co-promotional partnerships, originals, account team leadership—along with a passion for pop culture, lifestyle, and entertainment. This person is organized, responsive, detail-oriented, and thrives in a fast-paced, collaborative environment. A minimum of 8 years of experience is required.

Key Responsibilities

• Drive and execute strategic recommendations and comprehensive strategies for brands and talent, which may include content (co‑promotions, integrations, and originals), talent partnerships, events, or broader entertainment platforms. This includes managing the full strategic lifecycle: from initial ideation to planning, coordination, execution and performance measurement against the scope of work.
• Develop and present creative briefs and strategic recommendations across scoped long‑term accounts and short‑term projects.
• Proven track record in content creation and execution, including originals, branded content, and co‑productions.
• Serve as a strategic lead on day‑to‑day brand and talent needs to achieve deliverables and drive growth.
• Provide subject‑matter expertise to multiple business units and client teams.
• Support new business development, including pitch ideation, presentations, and, when needed, lead new business/client pitches.
• Collaborate closely with WME Insights (Data & Analytics) to identify marketplace trends, audience preferences, and the competitive landscape to align with brand mandates/talent needs and maximize business growth opportunities.
• Leverage a strong network of industry relationships to drive client objectives and build meaningful connections. Act as a liaison between brands and external stakeholders (e.g., producers, writers, directors, studios, streamers, media executives, etc.).
• Collaborate with colleagues across WME Group to share insights and gather upstream intelligence. While this role will have access to every aspect of the company’s businesses, success will rely on building trusted relationships across the organization.
• Lead all internal and external communications, including but not limited to reports, presentations, trackers, and recommendations to senior leadership.

Skills & Qualifications

• A bachelor's degree in a related field (e.g., marketing, public relations, finance, or psychology) is required.
• 8+ years of entertainment marketing experience. Prior experience with brands, talent agency, network or studio is required.
• Established relationships across the entertainment industry.
• Deep knowledge of the entertainment industry, including knowledge of leading Gen Z / Millennial focused content and talent across TV and film.
• Proven ability to provide strategic insights across multiple projects simultaneously and drive results.
• Strong pitching and presentation skills, with the ability to develop and deliver compelling information and recommendations.
• Strong creative and strategic business development capabilities.
• Excellent problem‑solving, negotiation, relationship management, and written communication skills.
• Ability to thrive in a fast‑paced, evolving and demanding market while managing multiple client priorities.
• Enthusiastic, dependable, proactive, and entrepreneurial team player.
• Ability to maintain strict confidentiality at all times.

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job‑related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short‑and long‑term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum

$116,250 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum

$155,000 annually

WME is an equal opportunity employer and encourages applications from qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.