Director, eCommerce - Sam Edelman

Applied Labs; New York (NY); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

30% associate discount

Health benefits and 401k

Paid time off

Mental wellness support

Flexible scheduling

Job summary

Sam Edelman, a leading American footwear brand and part of Caleres Inc., is seeking a Director, eCommerce in New York City to shape the online business for our renowned label.

You will own daily site operations, merchandising strategy, and cross-functional collaboration with merchandising, planning, creative, technology and marketing to drive conversion, engagement and brand storytelling across the website.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years in ecommerce, digital merchandising, or related roles.
• Proven ability to improve online sales through merchandising and analytics.
• Strong grasp of ecommerce KPIs: conversion, AOV, revenue per session.
• Experience with ecommerce platforms, CMS, analytics, and product data processes.

Responsibilities

• Direct daily website operations and merchandising to support business goals.
• Drive conversion by analyzing site data and optimizing product discovery.
• Lead website merchandising strategy including assortment and storytelling.
• Collaborate with merchandising, planning, creative, tech, marketing teams.
• Align website with brand vision and campaign storytelling.
• Influence cross-functional priorities for website needs.
• Partner with marketing to shape traffic, retention and onsite experience.

Skills

eCommerce strategy

Digital merchandising

Site operations

Analytics and testing

Cross-functional collaboration

Education

Bachelor’s degree; MBA preferred

Tools

CMS platforms

Web analytics tools

A/B testing platforms

Job description

Since 2004, Sam Edelman has been synonymous with aspirational luxury. Inspired by timeless American elegance, Sam Edelman’s innate understanding of the customer translates conceptually into a modern lifestyle informed by rich heritage, creativity, and innovation. Sam Edelman is a complete lifestyle brand with flagship stores in premier locations around the US.

Join our dynamic and thriving footwear company as a Director, eCommerce – Sam Edelman in New York City where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Direct daily website operations: Ensure site content, product presentation, promotions and merchandising support business goals
• Drive conversion and engagement: Uses site performance, customer behavior and funnel data to improve conversion, engagement, product discovery and order value
• Lead website merchandising strategy: Manage assortment placement, product sequencing, category storytelling, content accuracy and seasonal refreshes
• Collaborate with internal teams: Partner with merchandising, planning, creative, technology, customer service and marketing to align website execution with product priorities, inventory position and brand storytelling
• Understand brand vision and strategy: Partner with brand leadership, creative and marketing teams to ensure the website reflects Sam Edelman’s broader brand ethos, product strategy and campaign storytelling in ways that support discovery, engagement and conversion
• Lead key initiatives: Influence cross-functional priorities to ensure website needs are represented in product, inventory, creative, technology and business decisions
• Collaborate with marketing: Partner with marketing channel and CRM owners to shape traffic-driving, acquisition, retention and loyalty strategies, while optimizing landing experiences, product discovery, personalization and onsite conversion once traffic reaches the website

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

Qualifications that make you the perfect fit!

• Bachelor’s degree required; MBA or advanced degree preferred
• 7+ years of experience in eCommerce, digital merchandising, site operations, retail merchandising or customer experience
• Proven ability to improve website sales performance through merchandising, analytics, testing and cross-functional execution
• Strong understanding of eCommerce KPIs, including conversion, AOV, revenue per session, product engagement and checkout performance
• Experience with eCommerce platforms, CMS tools, web analytics, testing platforms, digital merchandising systems and product data processes

Sam Edelman is part of Caleres Inc., a diverse portfolio of 15 global footwear brands including Famous Footwear, Naturalizer, Vionic, Dr. Scholl's, Allen Edmonds, and many more. Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit and business savvy, with a mission to continue to inspire people to feel great feet first.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres and Sam Edelman are invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.