Director, eCommerce - Sam Edelman

Caleres, Inc.; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Shoe discounts

401(k)

Health benefits

PTO

Early access to earnings

Mental health support

Casual dress

Job summary

Caleres, Inc. seeks a Director of eCommerce for the Sam Edelman brand in New York City to drive site operations, merchandising strategy and conversion improvements across the brand’s online presence.

You will partner with merchandising, marketing, creative and technology teams to align product priorities with brand storytelling and customer experience, while optimizing product discovery and order value.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years of experience in eCommerce, digital merchandising, site operations, retail merchandising or customer experience.
• Proven ability to improve website sales performance through merchandising, analytics, testing and cross‑functional execution.
• Strong understanding of eCommerce KPIs, including conversion, AOV, revenue per session, product engagement and checkout performance.
• Experience with eCommerce platforms, CMS tools, web analytics, testing platforms, digital merchandising systems and product data processes.

Responsibilities

• Direct daily website operations: Ensure site content, product presentation, promotions and merchandising support business goals.
• Drive conversion and engagement: Use site performance, customer behavior and funnel data to improve conversion, engagement, product discovery and order value.
• Lead website merchandising strategy: Manage assortment placement, product sequencing, category storytelling, content accuracy and seasonal refreshes.
• Collaborate with internal teams: Partner with merchandising, planning, creative, technology, customer service and marketing to align website execution with product priorities, inventory position and brand storytelling.
• Understand brand vision and strategy: Partner with brand leadership, creative and marketing teams to ensure the website reflects Sam Edelman’s broader brand ethos, product strategy and campaign storytelling in ways that support discovery, engagement and conversion.
• Lead key initiatives: Influence cross‑functional priorities to ensure website needs are represented in product, inventory, creative, technology and business decisions.
• Collaborate with marketing: Partner with marketing channel and CRM owners to shape traffic-driving, acquisition, retention and loyalty strategies, while optimizing landing experiences, product discovery, personalization and onsite conversion once traffic reaches the website.

Skills

eCommerce strategy

Digital merchandising

Site operations

Customer experience

Data analytics

Education

Bachelor's degree

MBA or advanced degree

Tools

eCommerce platforms

CMS tools

Web analytics

Testing platforms

Product data processes

Job description

Since 2004, Sam Edelman has been synonymous with aspirational luxury. Inspired by timeless American elegance, Sam Edelman’s innate understanding of the customer translates conceptually into a modern lifestyle informed by rich heritage, creativity, and innovation. Sam Edelman is a complete lifestyle brand with flagship stores in premier locations around the US.

Join our dynamic and thriving footwear company as a Director, eCommerce – Sam Edelman in New York City where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Responsibilities

• Direct daily website operations: Ensure site content, product presentation, promotions and merchandising support business goals.
• Drive conversion and engagement: Use site performance, customer behavior and funnel data to improve conversion, engagement, product discovery and order value.
• Lead website merchandising strategy: Manage assortment placement, product sequencing, category storytelling, content accuracy and seasonal refreshes.
• Collaborate with internal teams: Partner with merchandising, planning, creative, technology, customer service and marketing to align website execution with product priorities, inventory position and brand storytelling.
• Understand brand vision and strategy: Partner with brand leadership, creative and marketing teams to ensure the website reflects Sam Edelman’s broader brand ethos, product strategy and campaign storytelling in ways that support discovery, engagement and conversion.
• Lead key initiatives: Influence cross‑functional priorities to ensure website needs are represented in product, inventory, creative, technology and business decisions.
• Collaborate with marketing: Partner with marketing channel and CRM owners to shape traffic-driving, acquisition, retention and loyalty strategies, while optimizing landing experiences, product discovery, personalization and onsite conversion once traffic reaches the website.

Benefits

• Our Shoe Discounts: 30% Associate Discount across Famous Footwear and Caleres brands.
• Benefits that start day one: 401(k), health benefits and PTO.
• Get paid when you want: Access your money as you earn it and request your earnings before payday.
• Mental wellness: Free 24/7 confidential support and resources through CompPsych EAP for eligible associates.
• Relaxed dress code: Feel free to leave your professional attire in the back of your closet.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years of experience in eCommerce, digital merchandising, site operations, retail merchandising or customer experience.
• Proven ability to improve website sales performance through merchandising, analytics, testing and cross‑functional execution.
• Strong understanding of eCommerce KPIs, including conversion, AOV, revenue per session, product engagement and checkout performance.
• Experience with eCommerce platforms, CMS tools, web analytics, testing platforms, digital merchandising systems and product data processes.

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Fraudulent Recruiting Disclaimer: Legitimate Caleres contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud