Director, eCommerce

TieTalent; Santa Monica (CA); Remote; USD 125,000 - 202,000; Full time

Job summary

Une entreprise de musique mondialement reconnue recherche un Directeur du développement de l'audience. Ce rôle clé dans l'équipe eCommerce vise à améliorer l'expérience client à travers des stratégies de marketing automatisées et personnalisées. Vous serez responsable de l'engagement des clients en utilisant des données pour mener des campagnes efficaces. Les candidats doivent avoir une expérience substantielle en CRM et une capacité à travailler avec des outils d'automatisation et d'analyse.

Benefits

Santé complète

Assistance à la fertilité

Assistance aux prêts étudiants

Congés flexibles

Jours fériés payés

Qualifications

• 8-10+ ans d'expérience dans des programmes CRM eCommerce.
• Expérience en segmentation client et gestion de souscriptions.
• Connaissance des meilleures pratiques en marketing automation.

Responsibilities

• Spearhead automation and personalization for customer experience.
• Develop and maintain marketing processes and communication strategies.
• Analyze campaign performance for continuous improvement.

Skills

Marketing automation

Customer segmentation

Data-driven testing

Analytical skills

Tools

Shopify

Job description

2 days ago Be among the first 25 applicants

About

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We Lead

UMG Global Audience Development is seeking a Director, Audience Development who is customer-obsessed, hands-on, and focused on delivering outstanding customer experience for UMG's eCommerce stores. You will spearhead advancing automation and personalization techniques to create a more frictionless customer experience that results in increased operational efficiency and customer lifetime value. As a key member of the Audience Development & eCommerce teams, you will lead strategy and the technical execution and enablement of lifecycle marketing, with a specific focus on transactional and triggered campaigns as well as scalable automation and personalization.

A data driven problem solver, you deeply understand and possess an insatiable curiosity for how to best leverage new and existing customer data, behavior triggers, and real-time dynamic content to improve engagement across all lifecycle touch points.

What You'll Do

• Be the in-house expert and champion of our marketing automation and personalization tools to engage, convert, and increase the value of prospects and customers across the customer lifecycle
• Brainstorm ways to improve customer experience through cross-channel campaigns (email, SMS, push, chat, inbox) using testing and optimization cycles for best performance
• Own and oversee the customer lifecycle engagement strategy for our eCommerce stores, including planning, execution, measurement, and optimization, focusing on dynamic personalization and API-triggered communications
• Collaborate with marketing teams to deliver personalized customer journeys
• Develop and maintain scalable marketing processes and data-driven cross-channel communication strategies
• Master data sources and structures to support one-to-one personalized communications
• Create customer segmentation, targeting, and contact strategies to maximize conversion and LTV
• Analyze campaign performance and provide insights for continuous improvement
• Lead strategy for artist client campaigns, leveraging marketing automation to develop transactional, promotional, and evergreen content to optimize fan engagement

Qualifications

• 8-10+ years experience in eCommerce lifecycle/CRM programs, with a focus on marketing automation and operations
• Experience in customer segmentation and subscriber management across multiple channels
• Knowledge of marketing automation best practices and quick learner of new tools and technologies
• Working knowledge of AMPScript, Liquid for mobile-first, responsive email and push templates, and dynamic content
• Technical capability to investigate liquid tags, data fields, custom events, and setup API/event triggers
• Exceptional communication skills and process improvement mindset
• Self-motivated, flexible, and able to work independently and collaboratively
• Strong analytical skills and passion for data-driven testing and optimization
• Service-oriented mindset; client or central services experience is a plus
• Experience with Shopify is a plus

Perks and Benefits

• Join a global organization that values authenticity, creativity, and drive
• Comprehensive health benefits, mental health coverage, wellbeing reimbursements, fertility support, student loan and tuition assistance, 401(k) match
• Flexible time off, paid holidays, summer Fridays, parental leave

For full benefits overview, visit our Perks Playlist page on the career site.

Note: This job description provides an overview of responsibilities and may change.

Equal Opportunity Employer

UMG is an E-Verify employer in certain states. For details, see our E-Verify and Right to Work posters in English and Spanish.

Job Details

Category: Marketing, Streaming & Digital Media

Salary Range: $125,700 - $201,260

Location: Los Angeles, CA (or remote with PST/MST timezone)