Director, Dynamic Ticketing Strategy & Analytics

Event Marketer; Ponte Vedra Beach (FL); On-site; USD 150,000 - 230,000; Full time

Job summary

The PGA TOUR seeks a Director of Ticketing Strategy & Analytics to lead data-driven pricing, demand forecasting, and revenue optimization across events. You will partner with Marketing, Sales, Ticketing, and event leadership to build a year-round strategy aligned with budgets.

You will develop pricing models, dashboards, and self-service reports, translating complex data into actionable insights for senior leaders.

Qualifications

• Bachelor's degree in business or related field.
• 10+ years in data strategy, analytics or BI, preferably sports.
• Proven cross-functional leadership experience.
• Strong Tableau skills for dashboards and visualization best practices.
• Proficient Excel and PowerPoint abilities.
• Intermediate-to-advanced SQL.
• Experience with Python or R for modeling or automation.
• Familiarity with fan data platforms, CRM systems, or ticketing data is a plus.

Responsibilities

• Build and maintain pricing models (dynamic/variable pricing) and demand forecasts.
• Analyze primary and secondary market data to inform pricing and inventory decisions.
• Oversee ticketing dashboards and self-service reporting tools for marketing, sales, and ticketing.
• Continuously review ticket sales offers and coordinate with event marketing strategy.

Skills

Cross-functional collaboration

Data storytelling

Stakeholder influence

Budgeting

Data-driven decision making

Education

Bachelor's degree in business or related field

Tools

Tableau

Excel

PowerPoint

SQL

Python

R

Salesforce

Job description

The PGA TOUR seeks a Director of Ticketing Strategy & Analytics to lead data-driven pricing, demand forecasting, and revenue optimization across events. You will partner with Marketing, Sales, Ticketing, and event leadership to build a year-round strategy aligned with budgets.

You will develop pricing models, dashboards, and self-service reports, translating complex data into actionable insights for senior leaders.