Director, Digital Marketing

Talantir; Holmdel Township (NJ); Hybrid; USD 125,000 - 150,000; Full time

Job summary

MetTel is seeking a strategic and data-driven Director of Digital Marketing to lead digital campaigns across web, email, SEO/SEM, social media, and paid channels. The role focuses on brand awareness, demand generation, and customer acquisition in a fast-paced environment.

The ideal candidate has 7+ years in digital B2B marketing with leadership experience and proficiency in Wordpress, HubSpot, Salesforce, Google Ads, GA4, SEO, SEM, email automation, and analytics.

Qualifications

• 7+ years of digital B2B marketing with leadership experience.
• Experience managing direct reports and external agencies.
• Proven experience managing large-scale multi-channel campaigns.
• Strong knowledge of SEO, SEM, email automation, and analytics.

Responsibilities

• Develop and lead the digital marketing strategy across web, email, SEO/SEM, social media, and paid advertising to enhance brand visibility and lead capture.
• Create campaign calendars and oversee development of marketing campaign assets with creative and digital teams; optimize performance.
• Oversee website redesigns and day-to-day updates; manage SEO and digital trends.
• Drive traffic, engagement, and conversions across all digital programs (web, email, social, search, ads).
• Manage and mentor a team of digital specialists; coordinate with external agencies and tech stack.
• Establish KPIs and prepare monthly/quarterly reports for senior leadership.

Skills

B2B Marketing

Leadership

Wordpress

HubSpot

Salesforce.com

Google Ads

GA4

SEO

SEM

Email Automation

Analytics

Education

Bachelor's degree

Tools

Wordpress

HubSpot

Salesforce.com

Google Ads

GA4

Job description

MetTel is a global communications solutions provider with the most complete suite of fully managed services that focus on secure connectivity, and network and mobility services. We simplify communications and networking for business and government agencies. Our customers include many of the Fortune 500, and Gartner recognizes us as an industry leader. We have the broadest portfolio of technology and integrated partnerships, as well as our private network, which we use to create tailored solutions design, deployment, and ongoing management, driving cost savings, efficiency, innovation, and the ability to focus on core objectives. We believe that each team member is a key to the success and sustainability of the group. In order to achieve this, we offer an environment where all professionals can grow and develop their skills and competencies, collaborate with diverse professionals, share knowledge and enjoy a rewarding career.

We are seeking a strategic and data-driven Director of Digital Marketing to lead the development, execution, and optimization of digital campaigns across all online channels. This role is responsible for driving brand awareness, demand generation, and customer acquisition through paid, owned, and earned digital strategies. This role will join a dynamic marketing team and will be highly influential in shaping the trajectory of our digital infrastructure.

Digital Strategy

• Develop and lead the digital marketing strategy across web, email, SEO/SEM, social media, and paid advertising to enhance brand visibility and enhance lead capture, growing MetTel’s business across all key vertical markets

Marketing Campaigns

• Create campaign calendar and oversee development of marketing campaign assets with creative and digital teams
• Optimize performance of marketing campaigns
• Manage marketing database
• Collaborate with Inside Sales team implement and track campaigns as part of their outbound efforts

Website

• Oversee website redesign project with cross functional team and external agencies to improve brand visibility and user experience
• Stay on top of digital trends, regulations, and competitive benchmarks
• Manage day-to-day website updates and SEO, with digital team

Digital Funnel

• Drive traffic, increase engagement, improve conversion rates, and maximize ROI across digital programs (web, email, social, search, ads)

Team, Agency, and System Oversight

• Manage and mentor a team of digital specialists
• Manage external agencies supporting digital initiatives
• Manage marketing tech stack and digital marketing budget

Reporting

• Establish KPIs and prepare monthly & quarterly reports for senior leadership

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of demonstrated experience in digital B2B marketing with at least 2+ years in a leadership role
• Experience managing direct reports and external agencies
• Proven experience managing large-scale multi-channel campaigns
• Experience with Wordpress, Hubspot, Salesforce.com, Google Ads, GA4 (strong knowledge of SEO, SEM, email automation, analytics)
• Strong leadership, project management, communication, collaboration and presentation skills
• Excellent organizational skills, strong follow-through, and the ability to work in a fast-paced, dynamic environment
• Analytical mindset with creative problem-solving skills

The hiring range for this position in New Jersey is $125,000.00 to $150,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

MetTel is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

To learn more about our company visit us at www.mettel.net