Director, Digital Fan Growth & Campaigns

Boston Celtics; Boston (MA); On-site; USD 110,000 - 130,000; Full time

Job summary

The Boston Celtics seek a Director of Digital Fan Growth to lead data-driven, cross-channel campaigns that engage fans across email, SMS, mobile app, website, and paid media. You will own end-to-end platform orchestration, ensuring timely, personalized communications within the brand framework.

You will manage a team and collaborate with Ticket Sales, Partnerships, Brand Marketing & Content, Community Engagement and BI to drive measurable business results in a fast-paced sports environment.

Qualifications

• 5+ years of lifecycle/performance marketing or related experience.
• Experience executing targeted, automated, multi-channel digital campaigns with ROI impact.
• Strong knowledge of marketing tech platforms, particularly Salesforce Marketing Cloud.

Responsibilities

• Develop and manage direct-to-fan communications calendar across email, SMS, app, website, paid channels.
• Collaborate cross-functionally to support campaigns with audience targeting, automation, and KPI tracking.
• Lead end-to-end campaign execution including ideation, copy, segmentation, channel planning and reporting.
• Identify opportunities for audience growth, customer acquisition, and digital innovation.
• Draft and deploy direct-to-consumer messaging aligned with brand guidelines.
• Oversee assets for direct-to-fan campaigns and ensure timely delivery.
• Monitor KPIs and provide insights to improve engagement, conversion and ROAS.
• Manage multi-channel campaign automations with executive support.
• Support initiatives to increase engagement, sales, and retention.

Skills

Lifecycle marketing

Performance marketing

Marketing automation

Multi-channel campaigns

Campaign optimization

Copywriting & content

Education

Bachelor’s degree in business, marketing, communications, or related experience

Tools

Salesforce Marketing Cloud

Job description

The Boston Celtics seek a Director of Digital Fan Growth to lead data-driven, cross-channel campaigns that engage fans across email, SMS, mobile app, website, and paid media. You will own end-to-end platform orchestration, ensuring timely, personalized communications within the brand framework.

You will manage a team and collaborate with Ticket Sales, Partnerships, Brand Marketing & Content, Community Engagement and BI to drive measurable business results in a fast-paced sports environment.